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PKPR is a boutique PR and marketing services agency specializing in developing intelligent campaigns that help our clients achieve the audience and acclaim they deserve.

Dec 06, 2007 6:04 PM

dealnews Dominates Black Friday Coverage

MKPR developed a comprehensive strategy aimed at positioning dealnews as the leading source for intelligence on Black Friday sales and deals. Founder Dan de Grandpre appeared on outlets from Fox & Friends to Good Morning America Now to CW11 Morning New to discuss shopping tips and participated in a satellite TV tour and morning drive radio tour in more than 20 markets around the country. dealnews has also been featured prominently in coverage leading up to Black Friday, including PCMag.com, Smart Money, AP, USA Today, and Forbes.com.

Permalink | Posted on Dec 06, 2007 at 6:04 PM by Patrick Kowalczyk
Client: dealnews

Dec 05, 2007 12:00 AM

Webby Awards on Good Morning America

To help drive entries for the 2008 Webby Film and Video Awards, PKPR recommended that the Webbys develop a list of the 12 most influential Web video moments of all time.

The final list, which included everything from the Star Wars Kid to Senator George Allen’s infamous “macaca” incident, attracted major attention. PKPR secured segments Webby Awards executive director David-Michel Davies on Good Morning America, Fox News Channel, ABC News, and Public Radio International, and placed items on leading blogs from Boing Boing to Screenhead.

Permalink | Posted on Dec 05, 2007 at 12:00 AM by Patrick Kowalczyk
Client: The Webby Awards

Dec 03, 2007 10:21 PM

Gotham Awards Kick Off Awards Season

PKPR took The Gotham Awards to the next level in 2007 by securing the awards wider coverage than ever before. More than 60 media outlets covered the red carpet arrivals, including Access Hollywood, Inside Edition, Extra, CNN, BBC, Entertainment Weekly, E! Online, Newsweek, and FoxNews.com.

To get a sense of the event, check out Jada Yuan’s terrific segment for New York Magazine in the video above.

Permalink | Posted on Dec 03, 2007 at 10:21 PM by Patrick Kowalczyk
Client: IFP and The Gotham Awards

Nov 28, 2007 10:37 AM

Ellen Page Plugs Not One, But Two PKPR Clients


Check out this clip of Oscar nominee and Juno star Ellen Page on VH1’s Best Week Ever.

Fresh off her win at The Gotham Awards the night before, Page reveals that she also secretly envies taking home a Webby Award.

Permalink | Posted on Nov 28, 2007 at 10:37 AM by Patrick Kowalczyk
Client: The Webby Awards

Nov 13, 2007 5:10 PM

The Moth Turns 10 at Moth Ball

Fresh off the heels of promoting The Moth’s first-ever National Story Tour, PKPR managed publicity for The Moth’s 10th Anniversary Moth Ball Gala. A highlight of the coverage was a full-page story in Time Out New York featuring an oral history by past storytellers including authors Malcolm Gladwell and Gay Talese. For more coverage of The Moth Ball, see InStyle, Gawker, and Jossip.

Permalink | Posted on Nov 13, 2007 at 5:10 PM by Patrick Kowalczyk
Client: The Moth

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