PKPR is a boutique PR and marketing services agency specializing in developing intelligent campaigns that help our clients achieve the audience and acclaim they deserve.

May 07, 2008 11:50 AM

Colbert, will.i.am Among Webby Winner

The Webby Awards announced winners and special achievement honorees yesterday. PKPR pre-pitched stories to The Associated Press, Reuters, CNN, People, and Variety among others. As of this morning, more than 300 articles and blog posts about the winners were published online.

Permalink | Posted on May 07, 2008 at 11:50 AM by Patrick Kowalczyk
Client: The Webby Awards

May 07, 2008 12:25 AM

Taylor Branch to Receive Literary Peace Prize

This week, PKPR helped announce that the premier chronicler of America’s civil rights era will receive a special Dayton Literary Peace Prize for Lifetime Achievement.

Taylor Branch, whose Pulitzer Prize-winning trilogy America in the King Years is widely considered the definitive history of Martin Luther King, Jr. and the civil rights movement, will accept the award at a ceremony in Dayton, Ohio on September 28, 2008. Coverage ranged from the Baltimore Sun to Publisher’s Weekly to Mediabistro’s Galley Cat blog.

Permalink | Posted on May 07, 2008 at 12:25 AM by Patrick Kowalczyk
Client: Dayton Literary Peace Prize

May 06, 2008 11:04 PM

OM yoga Mix 2

PKPR helped implement a comprehensive PR and marketing program to launch OM Yoga Mix 2 this May. Coverage so far has ranged from Shape, Fitness RX, Organic Spa, Healing Lifestyle & Spas, and Elephant to blogs like Yoga Buzz.. PKPR has also lined up promotions and giveaways this summer with Redbook, Complete Woman, Quick & Simple, Woman’s World, and WeightingLine.com.

Permalink | Posted on May 06, 2008 at 11:04 PM by Patrick Kowalczyk
Client: OM yoga

Apr 30, 2008 9:58 PM

LIve Out Loud Honors Student Leaders

Actor Cheyenne Jackson, star of the hit Broadway musical Xanadu, hosted LIVE OUT LOUD’s Seventh Annual Benefit Gala on Monday, April 28th. More than 400 community leaders attended the benefit, which culminated in the awarding of $2500 scholarships to four high school seniors who have demonstrated outstanding leadership skills.

Coverage included The Advocate, Newsday, Fashion Week Daily, Jossip, Playbill, and Broadway World.

Permalink | Posted on Apr 30, 2008 at 9:58 PM by Patrick Kowalczyk
Client: Live Out Loud

Apr 21, 2008 7:50 PM

Stunts and Video Launch Wall Street Journal Parody

To launch My Wall Street Journal, a limited-edition parody, PKPR developed a multi-tiered PR campaign that combined stunts, a viral video, and major media placements.

Prior to the newsstand launch, PKPR conceived and distributed a phony hidden-camera video of Rupert Murdoch ranting about My Wall Street Journal. The video touched off a round of pre-launch buzz online, which grew to a peak with exclusive launch-day stories in the NY Times and the Huffington Post.

We also placed the editors on Imus, CNBC, and MSNBC, and hired an Ann Coulter lookalike to promote the newspaper in front of Fox News, which earned coverage in outlets from AM New York to the Boston Globe to Mediabistro.

The numbers: the HuffPo story was one of it’s most widely-read stories for a full week; the video is near 85,000 views; and “My WSJ” got as high as #2 on Amazon.com’s humor best-seller list and #65 on its overall bestseller list.

The cherry on top: a shout out on New York Magazine’s coveted Approval Matrix (top left corner).

Permalink | Posted on Apr 21, 2008 at 7:50 PM by Patrick Kowalczyk
Client: Manhattan Media

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