“The reaction from the press has been unlike any I’ve received since In Search of Excellence in 1982.”
- Tom Peters
For his first book in five years, PKPR gave author and business expert Tom Peters a media makeover, positioning Re-Imagine! Business Excellence in a Disruptive Age as a re-invention of the business book and highlighting Peters’ expertise on post-boom, post-Enron issues. With a national book launch campaign that included targeted speaking engagements and a high-profile panel discussion at Bloomberg’s NY headquarters, PKPR landed Peters his first-ever profile in the New York Times, as well as major national print and broadcast coverage including O-The Oprah Magazine, Entrepreneur, Wall Street Journal, CNN, NPR, Reuters, Bloomberg Radio, and CNBC.
Prior to now, American fans of the Muji brand have had to travel to Japan, London, or Paris to snap up the Japanese retailerís sleek, simple clothing, home furnishings, and accessories. PKPR recently handled publicity for the launch of mujionline, its first-ever online store accessible to U.S. customers. Placements were secured in a wide range of lifestyle and fashion media, including Entertainment Weekly, Real Simple, US Weekly, Newsweek, MSNBC, City, Bloomberg, and Elle Girl.
When the ten-year-old American Prospect wanted to quickly raise its profile, MKPR began by reshaping the left-of-center political magazineís image from a quiet journal to an influential liberal antidote to the Bush administration. Thanks to MKPRís outreach, the magazine enjoyed high-profile media placements nationwide, while co-founder and co-editor Robert Kuttner became a national media source on economic and political issues, appearing regularly on broadcast programs ranging from CNN and CNBC to NPR and Pacifica Radio Network.