When it comes to “wealth-friendliness,” the Cowboy State is riding high.
Aided by a strong recovery out West, Wyoming has kept its top spot as America’s most “wealth-friendly” state according to an exclusive annual ranking by Bloomberg Wealth Manager magazine, Bloomberg’s monthly magazine targeting the needs of financial planners and investment advisers who counsel the affluent.
For the fourth year in a row, PKPR handled publicity for the annual survey, securing coverage in dozens of outlets including a graph in BusinessWeek’s Footnotes section, Investor’s Business Daily, The Financial Times, New York Daily News, Marketplace Morning Report, and The Providence Journal.
The Leadership Education and Development Program in Business, Inc. (LEAD) had been helping minority high school students pursue business careers since 1981, but the organization lacked the kind of national profile needed to attract corporate sponsors, academic partners, and applicants. PKPR sharpened LEAD’s identity and messaging, and leveraged a pending Supreme Court decision on affirmative action to position Richard Ramsey, LEAD’s new president, as an authority on equality in education. The resulting in-depth, big-picture profiles, including the Philadelphia Inquirer, NPR, and HR Magazine, led directly to new funding from corporations and foundations.
“The reaction from the press has been unlike any I’ve received since In Search of Excellence in 1982.”
- Tom Peters
For his first book in five years, PKPR gave author and business expert Tom Peters a media makeover, positioning Re-Imagine! Business Excellence in a Disruptive Age as a re-invention of the business book and highlighting Peters’ expertise on post-boom, post-Enron issues. With a national book launch campaign that included targeted speaking engagements and a high-profile panel discussion at Bloomberg’s NY headquarters, PKPR landed Peters his first-ever profile in the New York Times, as well as major national print and broadcast coverage including O-The Oprah Magazine, Entrepreneur, Wall Street Journal, CNN, NPR, Reuters, Bloomberg Radio, and CNBC.
Prior to now, American fans of the Muji brand have had to travel to Japan, London, or Paris to snap up the Japanese retailer’s sleek, simple clothing, home furnishings, and accessories. PKPR recently handled publicity for the launch of mujionline, its first-ever online store accessible to U.S. customers. Placements were secured in a wide range of lifestyle and fashion media, including Entertainment Weekly, Real Simple, US Weekly, Newsweek, MSNBC, City, Bloomberg, and Elle Girl.
When the ten-year-old American Prospect wanted to quickly raise its profile, MKPR began by reshaping the left-of-center political magazine’s image from a quiet journal to an influential liberal antidote to the Bush administration. Thanks to MKPR’s outreach, the magazine enjoyed high-profile media placements nationwide, while co-founder and co-editor Robert Kuttner became a national media source on economic and political issues, appearing regularly on broadcast programs ranging from CNN and CNBC to NPR and Pacifica Radio Network.