PKPR is a boutique PR and marketing services agency specializing in developing intelligent campaigns that help our clients achieve the audience and acclaim they deserve.

Dec 17, 2005 9:36 PM

PKPR Scores Trifecta for Jewcy Benefit

Jewcy Chanukah was a benefit concert for New Yorkers looking for something more “Jewcy” than dreidel-spinning contests or Matzoh Balls. Perry Farrell, Triumph the Insult Comic Dog (Robert Smigel),
Saturday Night Live star Rachel Dratch, and hip hop provocateur Princess Superstar were among the many performers.

PKPR scored what Jewcy called “a trifecta”: a front page story in the New York Times Styles section, a shout out on New York Magazine’s Approval Matrix, and item in the New York Post’s Page 6. 

To help drive ticket sales, PKPR also outreach to blogs, entertainment guides, and newsletters, from Thrillist to the Village Voice.

Permalink | Posted on Dec 17, 2005 at 9:36 PM by Patrick Kowalczyk
Client: Jewcy

Dec 05, 2005 12:55 PM

Fotolog Leads Photo Blogging Boom

Founded in 2002 as a small photo-sharing project for a few dozen friends, Fotolog became a thriving online community, especially in South America, largely through word of mouth online.

Fotolog hired PKPR in 2005 to raise the site’s awareness in the United States and position Fotolog as a leader in the emerging photo blogging boom.

PKPR leveraged co-founder Adam Seifer’s personal photo blog and professional background to position him as an expert on photo blogging and social networking.

Despite competition from sites such as Flickr, PKPR secured “big picture” stories on photo blogging that showcased Fotolog as the category leader. Coverage has included major profiles in Businessweek, Newsweek, Inc., Time,, and, and Adam is now recognized as a “face” of photo blogging. His commentary and photo blog have been featured in New York Times, ABC News, CBS Radio, WCBS-TV, WABC-TV, and Investors Business Daily

Permalink | Posted on Dec 05, 2005 at 12:55 PM by Patrick Kowalczyk
Client: Fotolog

Jun 08, 2005 10:17 PM

New York Times Profiles Webby Awards

Check out the lead story across the front page of today’s Arts Section of The New York Times.  David Carr brings readers behind the scenes of The Webby Awards, revealing why it has become a pop culture phenomenon.

Permalink | Posted on Jun 08, 2005 at 10:17 PM by Patrick Kowalczyk
Client: The Webby Awards

Apr 30, 2005 4:41 PM

Reboot Study Makes National Impact

Reboot, the national network for young Jewish Americans, vaulted to national attention when PKPR managed publicity for the organization’s landmark survey on Gen Y and religion. The survey’s results received coverage in top-tier outlets, including USA Today, the Associated Press, MTV News, Washington Times, and PKPR also positioned Reboot co-founder Roger Bennett as an expert source for religion reporters, leading to ongoing relationships with PBS, NPR, US News & World Report and Christian Science Monitor.

Permalink | Posted on Apr 30, 2005 at 4:41 PM by Patrick Kowalczyk
Client: Reboot

Sep 07, 2004 11:42 PM

Imagine Festival Gives Artists A Political Platform

The Imagine Festival of Arts, Issues & Ideas was an artistic antidote to the 2004 Republican Convention. Through vigilance and skillful messaging, PKPR broke through the cacophony of politicians and protesters, and gave artists a voice in the national dialogue.

Throughout the campaign, PKPR drove home the Festival’s core principle: art is vital to civic discourse. We highlighted the big picture early and often – at a kick-off press conference and then a media preview party, giving reporters access to artists and organizers. Once the Festival swung into gear, we managed publicity for the more than 200 events at 75 venues across the city, including a 4-mile long unemployment line of New Yorkers waving pink slips.

We placed five articles in the Wall Street Journal, ten in the NY Times, five in AP, and a 4-part series in the LA Times, and secured guest spots for organizers and artists on outlets from CNN and NY1 to Air America, and WNYC. Most importantly, we helped the Festival attract the attention – and exert the influence – it deserved. Most events were near-capacity, sold-out, or standing-room only

Permalink | Posted on Sep 07, 2004 at 11:42 PM by Patrick Kowalczyk
Client: The Imagine Festival of Arts, Issues, and Ideas

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