Survey on Gay Consumers Makes Headlines

By Patrick Kowalczyk

May. 16, 2008

Prime Access and PlanetOut this week released the 2008 Gay and Lesbian Consumer Study, one of the largest and most comprehensive surveys of gay and lesbian consumer habits and brand perceptions.

The survey found that Bravo, Apple, Showtime, HBO, Absolut, and Levi’s are the gay-friendliest brands, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung earn the lowest marks from gay and lesbian consumers.

PKPR placed stories on the survey far and wide—from Reuters and Yahoo! News to Brandweek and MediaPost to The Advocate and Logo.

Permalink | Posted on May 16, 2008 at 10:33 PM by Patrick Kowalczyk

Manhattan Media Scoops Up Harvard Alumni Magazine

By Patrick Kowalczyk

May. 15, 2008

Adding to its roster of media properties, Manhattan Media today announced that it has acquired 02138, the award-winning lifestyle magazine for Harvard alumni. PKPR secured an exclusive on the announcement in the New York Times and follow up coverage included Mediaweek, Folio, New York Observer, and Gawker.

Permalink | Posted on May 15, 2008 at 10:37 PM by Patrick Kowalczyk
Client: Manhattan Media

David Byrne Gets a Webby

By Patrick Kowalczyk

May. 09, 2008

The Webby Awards announced this week that David Byrne will receive this year’s Webby Lifetime Achievement Award in recognition of a visionary career that has pushed the boundaries of music, art, and technology. PKPR generated coverage on Byrne’s award in outlets from E! Online and the Los Angeles Times to Stereogum, Brooklyn Vegan, BoingBoing.

Permalink | Posted on May 09, 2008 at 11:45 PM by Patrick Kowalczyk
Client: The Webby Awards

Colbert, Among Webby Winner

By Patrick Kowalczyk

May. 07, 2008

The Webby Awards announced winners and special achievement honorees yesterday. PKPR pre-pitched stories to The Associated Press, Reuters, CNN, People, and Variety among others. As of this morning, more than 300 articles and blog posts about the winners were published online.

Permalink | Posted on May 07, 2008 at 11:50 AM by Patrick Kowalczyk
Client: The Webby Awards

Taylor Branch to Receive Literary Peace Prize

By Patrick Kowalczyk

May. 07, 2008

This week, PKPR helped announce that the premier chronicler of America�s civil rights era will receive a special Dayton Literary Peace Prize for Lifetime Achievement.

Taylor Branch, whose Pulitzer Prize-winning trilogy America in the King Years is widely considered the definitive history of Martin Luther King, Jr. and the civil rights movement, will accept the award at a ceremony in Dayton, Ohio on September 28, 2008. Coverage ranged from the Baltimore Sun to Publisher’s Weekly to Mediabistro’s Galley Cat blog.

Permalink | Posted on May 07, 2008 at 12:25 AM by Patrick Kowalczyk
Client: Dayton Literary Peace Prize

LIve Out Loud Honors Student Leaders

By Patrick Kowalczyk

Apr. 30, 2008

Actor Cheyenne Jackson, star of the hit Broadway musical Xanadu, hosted LIVE OUT LOUD’s Seventh Annual Benefit Gala on Monday, April 28th. More than 400 community leaders attended the benefit, which culminated in the awarding of $2500 scholarships to four high school seniors who have demonstrated outstanding leadership skills.

Coverage included The Advocate, Newsday, Fashion Week Daily, Jossip, Playbill, and Broadway World.

Permalink | Posted on Apr 30, 2008 at 9:58 PM by Patrick Kowalczyk
Client: Live Out Loud

Stunts and Video Launch Wall Street Journal Parody

By Patrick Kowalczyk

Apr. 21, 2008

To launch My Wall Street Journal, a limited-edition parody, PKPR developed a multi-tiered PR campaign that combined stunts, a viral video, and major media placements.

Prior to the newsstand launch, PKPR conceived and distributed a phony hidden-camera video of Rupert Murdoch ranting about My Wall Street Journal. The video touched off a round of pre-launch buzz online, which grew to a peak with exclusive launch-day stories in the NY Times and the Huffington Post.

We also placed the editors on Imus, CNBC, and MSNBC, and hired an Ann Coulter lookalike to promote the newspaper in front of Fox News, which earned coverage in outlets from AM New York to the Boston Globe to Mediabistro.

The numbers: the HuffPo story was one of it’s most widely-read stories for a full week; the video is near 85,000 views; and “My WSJ” got as high as #2 on’s humor best-seller list and #65 on its overall bestseller list.

The cherry on top: a shout out on New York Magazine’s coveted Approval Matrix (top left corner).

Permalink | Posted on Apr 21, 2008 at 7:50 PM by Patrick Kowalczyk
Client: Manhattan Media

PKPR Featured in PR Week

By Patrick Kowalczyk

Mar. 24, 2008

PKPR’s strategy for launching the first-ever Internet Week New York was profiled in PR Week’s “Launch Pad” column. In addition to securing launch-day stories in outlets such as the New York Daily News, Variety, CNET, Crain’s New York, and Mediabistro, PKPR created Internet Week New York groups on Facebook, LinkedIn, and other social networking sites to attract potential event partners for the weeklong festival celebrating New York’s Internet industry and community.

Permalink | Posted on Mar 24, 2008 at 6:04 PM by Patrick Kowalczyk
Client: Internet Week New York

Cinereach Makes Its Media Debut

By Patrick Kowalczyk

Mar. 22, 2008

A quartet of young, socially conscious filmmakers mentored by Oscar-nominated directors like Albert Maysles (Grey Gardens, Gimme Shelter) and Rachel Grady (Jesus Camp, Boys of Baraka) debuted their short documentaries at the first major event presented by the new non-profit Cinereach earlier this week.

PKPR helped introduce Cinereach and the filmmakers to the industry and public by placing stories in outlets like Hollywood Reporter and Filmmaker Magazine, securing an exclusive screening of one of the film’s on New York Magazine’s Vulture blog, and facilitating posts by two of the filmmakers on Huffington Post.

Held at The Gramercy Hotel Rooftoop, guest included director Mira Nair and reporters from the New York Times, Entertainment Weekly, The Reeler, and IndieWIRE.

Permalink | Posted on Mar 22, 2008 at 12:05 AM by Patrick Kowalczyk
Client: Cinereach

2008 Queer Lounge Moves into Bigger Digs

By Patrick Kowalczyk

Jan. 28, 2008

C.A.N.T. @ SUNDANCE - Homos Away From Home

“Everything gets bigger and bigger at Sundance, from the pioneering Queer Lounge, now located in a multilevel storefront on Main Street, to the number of features that apply to get in…” - The Los Angeles Times - January 16, 2008

For the third year in a row, PKPR traveled to Park City, Utah to help Queer Lounge puts its unique stamp on the Sundance Film Festival. With panels by day and parties by night, Queer Lounge proved a major hit thanks to its prime new location on Main Street.

Entertainment Weekly covered the Queer Lounge panel on the Hollywood writer’s strike, while The Advocate, LOGO, and Washington Blade used Queer Lounge as the jumping off point to exlore gay film’s resurgence at Sundance.

But our favorite was VH-1’s Best Week Ever , which turned its hidden camera on Queer Lounge revelers to determine if “the gays” are really better dancers.


Permalink | Posted on Jan 28, 2008 at 11:46 PM by Patrick Kowalczyk
Client: Queer Lounge, a Program of GLAAD

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