PKPR News

Wall Street Journal profiles Dealnews

By Patrick Kowalczyk

Dec. 20, 2007

To cap off the holiday season, PKPR secured a profile of dealnews founder Dan de Grandpre—and his personal tips for last-minute holiday shopping—in the Wall Street Journal today.

Permalink | Posted on Dec 20, 2007 at 1:21 PM by Patrick Kowalczyk
Client: dealnews

dealnews Dominates Black Friday Coverage

By Patrick Kowalczyk

Dec. 06, 2007

MKPR developed a comprehensive strategy aimed at positioning dealnews as the leading source for intelligence on Black Friday sales and deals. Founder Dan de Grandpre appeared on outlets from Fox & Friends to Good Morning America Now to CW11 Morning New to discuss shopping tips and participated in a satellite TV tour and morning drive radio tour in more than 20 markets around the country. dealnews has also been featured prominently in coverage leading up to Black Friday, including PCMag.com, Smart Money, AP, USA Today, and Forbes.com.

Permalink | Posted on Dec 06, 2007 at 6:04 PM by Patrick Kowalczyk
Client: dealnews

Webby Awards on Good Morning America

By Patrick Kowalczyk

Dec. 05, 2007

To help drive entries for the 2008 Webby Film and Video Awards, PKPR recommended that the Webbys develop a list of the 12 most influential Web video moments of all time.

The final list, which included everything from the Star Wars Kid to Senator George Allen’s infamous “macaca” incident, attracted major attention. PKPR secured segments Webby Awards executive director David-Michel Davies on Good Morning America, Fox News Channel, ABC News, and Public Radio International, and placed items on leading blogs from Boing Boing to Screenhead.

Permalink | Posted on Dec 05, 2007 at 12:00 AM by Patrick Kowalczyk
Client: The Webby Awards

Gotham Awards Kick Off Awards Season

By Patrick Kowalczyk

Dec. 03, 2007

PKPR took The Gotham Awards to the next level in 2007 by securing the awards wider coverage than ever before. More than 60 media outlets covered the red carpet arrivals, including Access Hollywood, Inside Edition, Extra, CNN, BBC, Entertainment Weekly, E! Online, Newsweek, and FoxNews.com.

To get a sense of the event, check out Jada Yuan’s terrific segment for New York Magazine in the video above.

Permalink | Posted on Dec 03, 2007 at 10:21 PM by Patrick Kowalczyk
Client: IFP and The Gotham Awards

Ellen Page Plugs Not One, But Two PKPR Clients

By Patrick Kowalczyk

Nov. 28, 2007


Check out this clip of Oscar nominee and Juno star Ellen Page on VH1’s Best Week Ever.

Fresh off her win at The Gotham Awards the night before, Page reveals that she also secretly envies taking home a Webby Award.

Permalink | Posted on Nov 28, 2007 at 10:37 AM by Patrick Kowalczyk
Client: The Webby Awards

The Moth Turns 10 at Moth Ball

By Patrick Kowalczyk

Nov. 13, 2007

Fresh off the heels of promoting The Moth’s first-ever National Story Tour, PKPR managed publicity for The Moth’s 10th Anniversary Moth Ball Gala. A highlight of the coverage was a full-page story in Time Out New York featuring an oral history by past storytellers including authors Malcolm Gladwell and Gay Talese. For more coverage of The Moth Ball, see InStyle, Gawker, and Jossip.

Permalink | Posted on Nov 13, 2007 at 5:10 PM by Patrick Kowalczyk
Client: The Moth

Yahoo! Tech Story Sends Massive Traffic to dealnews

By Patrick Kowalczyk

Nov. 12, 2007

For the 2006 holiday shopping season, PKPR developed an aggressive PR campaign for our newest client, dealnews (http://dealnews.com), the web’s leading guide to the best deals on consumer electronics, gadgets, apparel, and more.

In addition to placements in key outlets such as The New York Post, The San Francisco Chronicle, Bloomberg, and Consumerist.com, PKPR helped drive online holiday shoppers to dealnews by focusing heavily on web portals, news sites, and blogs. On December 22nd, a post by Yahoo! Tech blogger Tom Samiljan appeared on the Yahoo! home page , perhaps the most valuable piece of real estate on the Web, resulting in massive traffic to dealnews. In all, unique visitors to dealnews during the holiday season increased four-fold, from 760,000 in 2005 to more than 3 million in 2006

Permalink | Posted on Nov 12, 2007 at 1:31 PM by Patrick Kowalczyk
Client: dealnews

Gotham Awards Celebrate Year’s Best Indie Films

By Patrick Kowalczyk

Nov. 09, 2007

The kick-off to the film awards season, The Gotham Awards will take place for the first time ever at Brooklyn’s Steiner Studios. PKPR has secured major coverage for this year’s awards including AP, International Herald Tribune, New York Daily News, New York Post, Los Angeles Times, and Yahoo! Movies. Tune back in November 28th for coverage of the actual awards.

Permalink | Posted on Nov 09, 2007 at 7:08 PM by Patrick Kowalczyk
Client: IFP and The Gotham Awards

Media Flock to Spa Experience at Grand Central

By Patrick Kowalczyk

Oct. 31, 2007

More than 75 reporters attended an exclusive media preview for SpaFinder’s Spa Experience, a free, four-day event at Grand Central featuring 50 spas from around the world. Coverage included USA Today, ABC News 20/20, BusinessWeek Weekend TV, Good Day New York, CW11 Morning News, Bloomberg on the Weekend, WCBS-TV, New York Post, Daily News, Woman’s World, and AARP The Magazine (link to PDF), the world’s largest circulation magazine, and Budget Fashionista

Permalink | Posted on Oct 31, 2007 at 5:09 PM by Patrick Kowalczyk
Client: SpaFinder Wellness

SpaFinder on E!

By Patrick Kowalczyk

Jul. 30, 2007

PKPR worked closely with E! News Daily to create a terrific segment on celebrity eyecare secrets featuring Luxury SpaFinder beauty editor Melisse Gelula. PKPR has also recently arranged interviews for Melisse and editor in chief Gary Walther with a wide range of outlets on spa and beauty trends - from an in depth piece in the New York Times to ranging from MSNBC,

Permalink | Posted on Jul 30, 2007 at 2:47 PM by Patrick Kowalczyk
Client: SpaFinder Wellness

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