PKPR News

Taylor Branch to Receive Literary Peace Prize

By Patrick Kowalczyk

May. 07, 2008

This week, PKPR helped announce that the premier chronicler of America�s civil rights era will receive a special Dayton Literary Peace Prize for Lifetime Achievement.

Taylor Branch, whose Pulitzer Prize-winning trilogy America in the King Years is widely considered the definitive history of Martin Luther King, Jr. and the civil rights movement, will accept the award at a ceremony in Dayton, Ohio on September 28, 2008. Coverage ranged from the Baltimore Sun to Publisher’s Weekly to Mediabistro’s Galley Cat blog.

Permalink | Posted on May 07, 2008 at 12:25 AM by Patrick Kowalczyk
Client: Dayton Literary Peace Prize

LIve Out Loud Honors Student Leaders

By Patrick Kowalczyk

Apr. 30, 2008

Actor Cheyenne Jackson, star of the hit Broadway musical Xanadu, hosted LIVE OUT LOUD’s Seventh Annual Benefit Gala on Monday, April 28th. More than 400 community leaders attended the benefit, which culminated in the awarding of $2500 scholarships to four high school seniors who have demonstrated outstanding leadership skills.

Coverage included The Advocate, Newsday, Fashion Week Daily, Jossip, Playbill, and Broadway World.

Permalink | Posted on Apr 30, 2008 at 9:58 PM by Patrick Kowalczyk
Client: Live Out Loud

Stunts and Video Launch Wall Street Journal Parody

By Patrick Kowalczyk

Apr. 21, 2008

To launch My Wall Street Journal, a limited-edition parody, PKPR developed a multi-tiered PR campaign that combined stunts, a viral video, and major media placements.

Prior to the newsstand launch, PKPR conceived and distributed a phony hidden-camera video of Rupert Murdoch ranting about My Wall Street Journal. The video touched off a round of pre-launch buzz online, which grew to a peak with exclusive launch-day stories in the NY Times and the Huffington Post.

We also placed the editors on Imus, CNBC, and MSNBC, and hired an Ann Coulter lookalike to promote the newspaper in front of Fox News, which earned coverage in outlets from AM New York to the Boston Globe to Mediabistro.

The numbers: the HuffPo story was one of it’s most widely-read stories for a full week; the video is near 85,000 views; and “My WSJ” got as high as #2 on Amazon.com’s humor best-seller list and #65 on its overall bestseller list.

The cherry on top: a shout out on New York Magazine’s coveted Approval Matrix (top left corner).

Permalink | Posted on Apr 21, 2008 at 7:50 PM by Patrick Kowalczyk
Client: Manhattan Media

PKPR Featured in PR Week

By Patrick Kowalczyk

Mar. 24, 2008

PKPR’s strategy for launching the first-ever Internet Week New York was profiled in PR Week’s “Launch Pad” column. In addition to securing launch-day stories in outlets such as the New York Daily News, Variety, CNET, Crain’s New York, and Mediabistro, PKPR created Internet Week New York groups on Facebook, LinkedIn, and other social networking sites to attract potential event partners for the weeklong festival celebrating New York’s Internet industry and community.

Permalink | Posted on Mar 24, 2008 at 6:04 PM by Patrick Kowalczyk
Client: Internet Week New York

Cinereach Makes Its Media Debut

By Patrick Kowalczyk

Mar. 22, 2008


A quartet of young, socially conscious filmmakers mentored by Oscar-nominated directors like Albert Maysles (Grey Gardens, Gimme Shelter) and Rachel Grady (Jesus Camp, Boys of Baraka) debuted their short documentaries at the first major event presented by the new non-profit Cinereach earlier this week.

PKPR helped introduce Cinereach and the filmmakers to the industry and public by placing stories in outlets like Hollywood Reporter and Filmmaker Magazine, securing an exclusive screening of one of the film’s on New York Magazine’s Vulture blog, and facilitating posts by two of the filmmakers on Huffington Post.

Held at The Gramercy Hotel Rooftoop, guest included director Mira Nair and reporters from the New York Times, Entertainment Weekly, The Reeler, and IndieWIRE.

Permalink | Posted on Mar 22, 2008 at 12:05 AM by Patrick Kowalczyk
Client: Cinereach

2008 Queer Lounge Moves into Bigger Digs

By Patrick Kowalczyk

Jan. 28, 2008


C.A.N.T. @ SUNDANCE - Homos Away From Home

“Everything gets bigger and bigger at Sundance, from the pioneering Queer Lounge, now located in a multilevel storefront on Main Street, to the number of features that apply to get in…” - The Los Angeles Times - January 16, 2008

For the third year in a row, PKPR traveled to Park City, Utah to help Queer Lounge puts its unique stamp on the Sundance Film Festival. With panels by day and parties by night, Queer Lounge proved a major hit thanks to its prime new location on Main Street.

Entertainment Weekly covered the Queer Lounge panel on the Hollywood writer’s strike, while The Advocate, LOGO, and Washington Blade used Queer Lounge as the jumping off point to exlore gay film’s resurgence at Sundance.

But our favorite was VH-1’s Best Week Ever , which turned its hidden camera on Queer Lounge revelers to determine if “the gays” are really better dancers.

 

Permalink | Posted on Jan 28, 2008 at 11:46 PM by Patrick Kowalczyk
Client: Queer Lounge, a Program of GLAAD

Wall Street Journal profiles Dealnews

By Patrick Kowalczyk

Dec. 20, 2007

To cap off the holiday season, PKPR secured a profile of dealnews founder Dan de Grandpre—and his personal tips for last-minute holiday shopping—in the Wall Street Journal today.

Permalink | Posted on Dec 20, 2007 at 1:21 PM by Patrick Kowalczyk
Client: dealnews

dealnews Dominates Black Friday Coverage

By Patrick Kowalczyk

Dec. 06, 2007

MKPR developed a comprehensive strategy aimed at positioning dealnews as the leading source for intelligence on Black Friday sales and deals. Founder Dan de Grandpre appeared on outlets from Fox & Friends to Good Morning America Now to CW11 Morning New to discuss shopping tips and participated in a satellite TV tour and morning drive radio tour in more than 20 markets around the country. dealnews has also been featured prominently in coverage leading up to Black Friday, including PCMag.com, Smart Money, AP, USA Today, and Forbes.com.

Permalink | Posted on Dec 06, 2007 at 6:04 PM by Patrick Kowalczyk
Client: dealnews

Webby Awards on Good Morning America

By Patrick Kowalczyk

Dec. 05, 2007

To help drive entries for the 2008 Webby Film and Video Awards, PKPR recommended that the Webbys develop a list of the 12 most influential Web video moments of all time.

The final list, which included everything from the Star Wars Kid to Senator George Allen’s infamous “macaca” incident, attracted major attention. PKPR secured segments Webby Awards executive director David-Michel Davies on Good Morning America, Fox News Channel, ABC News, and Public Radio International, and placed items on leading blogs from Boing Boing to Screenhead.

Permalink | Posted on Dec 05, 2007 at 12:00 AM by Patrick Kowalczyk
Client: The Webby Awards

Gotham Awards Kick Off Awards Season

By Patrick Kowalczyk

Dec. 03, 2007

PKPR took The Gotham Awards to the next level in 2007 by securing the awards wider coverage than ever before. More than 60 media outlets covered the red carpet arrivals, including Access Hollywood, Inside Edition, Extra, CNN, BBC, Entertainment Weekly, E! Online, Newsweek, and FoxNews.com.

To get a sense of the event, check out Jada Yuan’s terrific segment for New York Magazine in the video above.

Permalink | Posted on Dec 03, 2007 at 10:21 PM by Patrick Kowalczyk
Client: IFP and The Gotham Awards

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