PKPR News

Ironweed Pioneers a New Type of DVD Club

By Patrick Kowalczyk

Jan. 05, 2007

Since Ironweed Films debuted in December 2005, PKPR has helped the politically-minded DVD-of-the-month club pioneer a new category and surpass subscription goals by securing valuable coverage in both print and online media – from the New York Times, Christian Science Monitor, and San Francisco Chronicle, and UTNE Reader to New York Press and BUST.

Permalink | Posted on Jan 05, 2007 at 11:24 PM by Patrick Kowalczyk
Client: Ironweed Films

Look, Love, Listen, Respect Debuts

By Patrick Kowalczyk

Dec. 07, 2006

Look, Love, Listen, Respect is a public service announcement campaign starring Susan Sarandon, Whoopi Goldberg, Rosie Perez, and Amanda Peet. A collaboration between HIV Forum NYC and the Callen-Lorde Community Health Center, the campaign breaks new ground by enlisting female spokespersons to highlight the essential role that love, respect, and self-esteem play in helping gay men lead safe, healthy, and fulfilling lives.

PKPR helped spread the word by implementing an aggressive online campaign targeting mainstream media, gay media, and blogs. Coverage included the New York Times, PlanetOut, LOGO, and Towleroad.

Permalink | Posted on Dec 07, 2006 at 11:59 PM by Patrick Kowalczyk
Client: Look, Love, Listen, Respect

Fotolog raises $4 million

By Patrick Kowalczyk

Oct. 12, 2006

Signaling continued growth for one of the world’s largest social networking sites, Fotolog announced this week that it has raised $4 million in Series C funding from BV Capital and 3i. Since March 2005, Fotolog has raised three rounds of funding from BV Capital, 3i, and private investors for a total of $12 million. Fotolog membership has surged from 1 million to more than 4.7 million in the past 20 months, pushing Fotolog into the top 50 websites worldwide, according to Alexa Rankings.

Check out an interview with Fotolog co-founder Adam Seifer at GigaOm, as well as coverage in Mashable, Mediapost, Digital Media Wire, PaidContent, and more.

Permalink | Posted on Oct 12, 2006 at 7:53 PM by Patrick Kowalczyk
Client: Fotolog

Queer Lounge Debuts in Toronto

By Patrick Kowalczyk

Sep. 30, 2006

For the first time, Queer Lounge rolled out the red carpet at the Toronto International Film Festival. PKPR managed publicity for its expansion and ensured it made a splash amidst all the competition.

Coverage included in depth features in The Toronto Sun, The Globe and Mail, and Xtra.  A highlight of the week was a raucous party celebrating the screening of John Cameron Mitchell’s Shortbus. Check out the scene from the party on PerezHilton and Blog Toronto.

Permalink | Posted on Sep 30, 2006 at 12:13 AM by Patrick Kowalczyk
Client: Queer Lounge, a Program of GLAAD

Families Put Spotlight on Peace

By Patrick Kowalczyk

Sep. 18, 2006

Marking the fifth anniversary of 9/11, more than 30 victims of terror from around the world gathered in New York City for a historic conference highlighting solutions to terrorism that break the cycle of violence. To raise awareness of the conference—and ensure that the voices of those who support peaceful conflict resolution were included in anniversary coverage, PKPR booked leaders of Peaceful Tomorrows on more than 20 radio shows around the country, including Milwaukee, Detroit, Tampa, Los Angeles, and Boston, as well as appearance on USA Radio and Pacifica’s Democracy Now. A highlight of the campaign was a joint appearance on CNN by Terry Rockefeller, who lost her sister in the 9/11 attacks, and Beatriz Abril, who lost her brother in the Madrid bombings.

Permalink | Posted on Sep 18, 2006 at 9:21 PM by Patrick Kowalczyk
Client: September 11th Families for Peaceful Tomorrows

PKPR Launch Strategy Profiled in PR Week

By Patrick Kowalczyk

Aug. 30, 2006

PKPR’s strategy for the launch of Sherman’s Travel magazine was profiled in PR Week’s Launch Pad column.

PKPR launched the magazine, a spin-off from the travel site, by placing an exclusive story in the New York Times and then going wide to trade and consumer media, including USA Today, Los Angeles Times, Mediaweek, and Washington Post.

Permalink | Posted on Aug 30, 2006 at 11:29 PM by Patrick Kowalczyk
Client: ShermansTravel Media

Hep Team Launches in NYC

By Patrick Kowalczyk

Jun. 01, 2006

After a successful pilot program in Chicago last summer, Hep Team expanded to three major markets in the summer of 2006 to raise awareness among gay and bisexual men that hepatitis A and hepatitis B are preventable by vaccination.

PKPR outreached to national and New York media, including organizing a press conference covered by NY1, CBS News on Logo, The Advocate, New York Blade, and Gay City News.

Permalink | Posted on Jun 01, 2006 at 11:21 PM by Patrick Kowalczyk
Client: Hep Team NYC

Picture Perfect Launch for Fotolog Book

By Patrick Kowalczyk

Jun. 01, 2006

Fotolog, the world’s largest photo blogging community, boasts a new book featuring more than 3,000 photos by its members. PKPR’s publicity campaign for the book has resulted in coverage ranging from ABC News Now and WABC-TV to a live chat on WashingtonPost.com to leading blogs like About.com, Gothamist, Towleroad, and Cool Hunting.

Permalink | Posted on Jun 01, 2006 at 1:29 PM by Patrick Kowalczyk
Client: Fotolog

Praise for New Leadership Book

By Patrick Kowalczyk

May. 29, 2006

PKPR managed the national publicity campaign for Measure of a Leader by workplace behavior expert Aubrey Daniels. Coverage included: Workforce Management, TomPeters.com, Montreal Gazette, Washington Post, Harvard Management Update, Management Issues, and Training + Development Magazine

Permalink | Posted on May 29, 2006 at 5:56 PM by Patrick Kowalczyk
Client: Aubrey Daniels

Peace Gets a Chance at Radio City

By Patrick Kowalczyk

Mar. 24, 2006

PKPR helped shine a global spotlight on veterans groups working for peace when it handled publicity for the March 20th Bring Em Home Now Benefit Concert with Michael Stipe, Moby, Rufus Wainwright, Cindy Sheehan, Susan Sarandon, and Fischerspooner. Dozens of outlets from around the world covered the historic event including The New York Times, CNN, MTV, Fox News Channel, MSNBC, Rolling Stone, and AP.

Permalink | Posted on Mar 24, 2006 at 11:11 PM by Patrick Kowalczyk
Client: Bring ‘Em Home Now Concert

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