PKPR News

Reboot Study Makes National Impact

By Patrick Kowalczyk

Apr. 30, 2005

Reboot, the national network for young Jewish Americans, vaulted to national attention when PKPR managed publicity for the organization’s landmark survey on Gen Y and religion. The survey’s results received coverage in top-tier outlets, including USA Today, the Associated Press, MTV News, Washington Times, and ABCNews.com. PKPR also positioned Reboot co-founder Roger Bennett as an expert source for religion reporters, leading to ongoing relationships with PBS, NPR, US News & World Report and Christian Science Monitor.

Permalink | Posted on Apr 30, 2005 at 4:41 PM by Patrick Kowalczyk
Client: Reboot

Imagine Festival Gives Artists A Political Platform

By Patrick Kowalczyk

Sep. 07, 2004

The Imagine Festival of Arts, Issues & Ideas was an artistic antidote to the 2004 Republican Convention. Through vigilance and skillful messaging, PKPR broke through the cacophony of politicians and protesters, and gave artists a voice in the national dialogue.

Throughout the campaign, PKPR drove home the Festival’s core principle: art is vital to civic discourse. We highlighted the big picture early and often – at a kick-off press conference and then a media preview party, giving reporters access to artists and organizers. Once the Festival swung into gear, we managed publicity for the more than 200 events at 75 venues across the city, including a 4-mile long unemployment line of New Yorkers waving pink slips.

We placed five articles in the Wall Street Journal, ten in the NY Times, five in AP, and a 4-part series in the LA Times, and secured guest spots for organizers and artists on outlets from CNN and NY1 to Air America, and WNYC. Most importantly, we helped the Festival attract the attention – and exert the influence – it deserved. Most events were near-capacity, sold-out, or standing-room only

Permalink | Posted on Sep 07, 2004 at 11:42 PM by Patrick Kowalczyk
Client: The Imagine Festival of Arts, Issues, and Ideas

Tom Peters’ Travel Tips in NY Times

By Patrick Kowalczyk

Aug. 24, 2004

PKPR arranged for Tom Peters to be profiled in today’s Frequent Flyer column in The New York Times.

Permalink | Posted on Aug 24, 2004 at 7:43 PM by Patrick Kowalczyk
Client: Tom Peters

POZ Turns 10

By Patrick Kowalczyk

Jun. 08, 2004

The magazine that wasn’t supposed to survive, written for an audience that wasn’t supposed to survive, turned 10 years old this month.

Making a powerful statement on its cover with 80 of its HIV positive readers posing nude in famed New York restaurant Florent, POZ magazine celebrated its 10th Anniversary with a special issue looking back at the groundbreaking magazine’s first decade. 

PKPR managed publicity for photo shoot with photographer Spencer Tunick, securing coverage in outlets from New York Times to Reuters to USA Today.

Permalink | Posted on Jun 08, 2004 at 12:16 AM by Patrick Kowalczyk
Client: POZ

Bloomberg Survey Makes Headlines

By Patrick Kowalczyk

Apr. 06, 2004

When it comes to “wealth-friendliness,” the Cowboy State is riding high.

Aided by a strong recovery out West, Wyoming has kept its top spot as America’s most “wealth-friendly” state according to an exclusive annual ranking by Bloomberg Wealth Manager magazine, Bloomberg’s monthly magazine targeting the needs of financial planners and investment advisers who counsel the affluent. 

For the fourth year in a row, PKPR handled publicity for the annual survey, securing coverage in dozens of outlets including a graph in BusinessWeek’s Footnotes section, Investor’s Business Daily, The Financial Times, New York Daily News, Marketplace Morning Report, and The Providence Journal.

Permalink | Posted on Apr 06, 2004 at 7:22 PM by Patrick Kowalczyk
Client: Bloomberg Media

Shining a light on LEAD

By Patrick Kowalczyk

Mar. 16, 2004

The Leadership Education and Development Program in Business, Inc. (LEAD) had been helping minority high school students pursue business careers since 1981, but the organization lacked the kind of national profile needed to attract corporate sponsors, academic partners, and applicants. PKPR sharpened LEAD’s identity and messaging, and leveraged a pending Supreme Court decision on affirmative action to position Richard Ramsey, LEAD’s new president, as an authority on equality in education. The resulting in-depth, big-picture profiles, including the Philadelphia Inquirer, NPR, and HR Magazine, led directly to new funding from corporations and foundations.

Permalink | Posted on Mar 16, 2004 at 12:35 PM by Patrick Kowalczyk
Client: LEAD

Tom Peters: Business Guru 2.0

By Patrick Kowalczyk

Dec. 03, 2002

“The reaction from the press has been unlike any I’ve received since In Search of Excellence in 1982.”
- Tom Peters

For his first book in five years, PKPR gave author and business expert Tom Peters a media makeover, positioning Re-Imagine! Business Excellence in a Disruptive Age as a re-invention of the business book and highlighting Peters’ expertise on post-boom, post-Enron issues. With a national book launch campaign that included targeted speaking engagements and a high-profile panel discussion at Bloomberg’s NY headquarters, PKPR landed Peters his first-ever profile in the New York Times, as well as major national print and broadcast coverage including O-The Oprah Magazine, Entrepreneur, Wall Street Journal, CNN, NPR, Reuters, Bloomberg Radio, and CNBC. 

Permalink | Posted on Dec 03, 2002 at 4:46 PM by Patrick Kowalczyk
Client: Tom Peters

Muji Launches in the United States

By Patrick Kowalczyk

Nov. 20, 2001

Prior to now, American fans of the Muji brand have had to travel to Japan, London, or Paris to snap up the Japanese retailer’s sleek, simple clothing, home furnishings, and accessories.  PKPR recently handled publicity for the launch of mujionline, its first-ever online store accessible to U.S. customers. Placements were secured in a wide range of lifestyle and fashion media, including Entertainment Weekly, Real Simple, US Weekly, Newsweek, MSNBC, City, Bloomberg, and Elle Girl.

Permalink | Posted on Nov 20, 2001 at 5:58 PM by Patrick Kowalczyk
Client: Muji

Voice of the Left Moves Front-and-Center

By Patrick Kowalczyk

Nov. 15, 2001

When the ten-year-old American Prospect wanted to quickly raise its profile, MKPR began by reshaping the left-of-center political magazine’s image from a quiet journal to an influential liberal antidote to the Bush administration. Thanks to MKPR’s outreach, the magazine enjoyed high-profile media placements nationwide, while co-founder and co-editor Robert Kuttner became a national media source on economic and political issues, appearing regularly on broadcast programs ranging from CNN and CNBC to NPR and Pacifica Radio Network.

Permalink | Posted on Nov 15, 2001 at 4:47 PM by Patrick Kowalczyk
Client: The American Prospect

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