PKPR News
SpaFinder on E!
Jul. 30, 2007
PKPR worked closely with E! News Daily to create a terrific segment on celebrity eyecare secrets featuring Luxury SpaFinder beauty editor Melisse Gelula. PKPR has also recently arranged interviews for Melisse and editor in chief Gary Walther with a wide range of outlets on spa and beauty trends - from an in depth piece in the New York Times to ranging from MSNBC,
Bowie, YouTube Founders Honored at 11th Annual Webby Awards
Jun. 11, 2007
For the 10th year in a row, MKPR managed publicity for The Webby Awards, which were held in New York City on June 5, 2007. Coverage spanned from CNN, AP Television, NPR, and ABC News to New York Magazine, Wall Street Journal, New York Times, and Gawker. Watch the TV coverage and read what media outlets around the world are saying.
PKPR Helps The Moth Spread its Wings
Apr. 20, 2007
Hailed as “New York’s hottest and hippest literary ticket” by The Wall Street Journal, The Moth presented its first-ever national tour in 2006/2007.
PKPR managed publicity for the 13-city, generating major features in media outlets across the country—from Washington Post and Washington Examiner to NPR’s Here and Now to Seattle Post-Intelligencer and The Christian Science Monitor.
Ars Nova’s “Thursdays at Ten” Gets Raves
Feb. 28, 2007
Ars Nova, the intimate Off-Off Broadway theater, tapped PKPR to help shine a spotlight on “Thursdays at Ten,” its weekly series showcasing some of New York City’s most exciting up-and-coming performers, including Creation Nation, Bridget Everett, and Freestyle Love Supreme. Recent in depth coverage of the series has ranged from The New York Times and Time Out New York to New York Press to Thrillist.
Ironweed Pioneers a New Type of DVD Club
Jan. 05, 2007
Since Ironweed Films debuted in December 2005, PKPR has helped the politically-minded DVD-of-the-month club pioneer a new category and surpass subscription goals by securing valuable coverage in both print and online media – from the New York Times, Christian Science Monitor, and San Francisco Chronicle, and UTNE Reader to New York Press and BUST.
Look, Love, Listen, Respect Debuts
Dec. 07, 2006
Look, Love, Listen, Respect is a public service announcement campaign starring Susan Sarandon, Whoopi Goldberg, Rosie Perez, and Amanda Peet. A collaboration between HIV Forum NYC and the Callen-Lorde Community Health Center, the campaign breaks new ground by enlisting female spokespersons to highlight the essential role that love, respect, and self-esteem play in helping gay men lead safe, healthy, and fulfilling lives.
PKPR helped spread the word by implementing an aggressive online campaign targeting mainstream media, gay media, and blogs. Coverage included the New York Times, PlanetOut, LOGO, and Towleroad.
Fotolog raises $4 million
Oct. 12, 2006
Signaling continued growth for one of the world’s largest social networking sites, Fotolog announced this week that it has raised $4 million in Series C funding from BV Capital and 3i. Since March 2005, Fotolog has raised three rounds of funding from BV Capital, 3i, and private investors for a total of $12 million. Fotolog membership has surged from 1 million to more than 4.7 million in the past 20 months, pushing Fotolog into the top 50 websites worldwide, according to Alexa Rankings.
Check out an interview with Fotolog co-founder Adam Seifer at GigaOm, as well as coverage in Mashable, Mediapost, Digital Media Wire, PaidContent, and more.
Queer Lounge Debuts in Toronto
Sep. 30, 2006
For the first time, Queer Lounge rolled out the red carpet at the Toronto International Film Festival. PKPR managed publicity for its expansion and ensured it made a splash amidst all the competition.
Coverage included in depth features in The Toronto Sun, The Globe and Mail, and Xtra. A highlight of the week was a raucous party celebrating the screening of John Cameron Mitchell’s Shortbus. Check out the scene from the party on PerezHilton and Blog Toronto.
Families Put Spotlight on Peace
Sep. 18, 2006
Marking the fifth anniversary of 9/11, more than 30 victims of terror from around the world gathered in New York City for a historic conference highlighting solutions to terrorism that break the cycle of violence. To raise awareness of the conference—and ensure that the voices of those who support peaceful conflict resolution were included in anniversary coverage, PKPR booked leaders of Peaceful Tomorrows on more than 20 radio shows around the country, including Milwaukee, Detroit, Tampa, Los Angeles, and Boston, as well as appearance on USA Radio and Pacifica’s Democracy Now. A highlight of the campaign was a joint appearance on CNN by Terry Rockefeller, who lost her sister in the 9/11 attacks, and Beatriz Abril, who lost her brother in the Madrid bombings.
PKPR Launch Strategy Profiled in PR Week
Aug. 30, 2006
PKPR’s strategy for the launch of Sherman’s Travel magazine was profiled in PR Week’s Launch Pad column.
PKPR launched the magazine, a spin-off from the travel site, by placing an exclusive story in the New York Times and then going wide to trade and consumer media, including USA Today, Los Angeles Times, Mediaweek, and Washington Post.