Aubrey Daniels

Bestselling author Aubrey Daniels is one of the world’s leading experts on human behavior in the workplace. PKPR has managed publicity for his two most recent books - Measure of a Leader (2005) and Oops!. (2009).

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6 Related Articles

Aubrey Daniels in The Business Insider

By Patrick Kowalczyk

Feb. 08, 2012

PKPR worked with author Aubrey Daniels to develop and place this fun and useful essay in The Business Insider on what managers can learn from the new boss on The Office.

Permalink | Posted on Feb 08, 2012 at 12:24 PM by Patrick Kowalczyk

Aubrey Daniels on “Managing the Albert Haynesworths” in This Morning’s Washington Post

By Brian

Aug. 19, 2010

The author behind “Oops! 13 Management Practices That Waste Time & Money And What To Do Instead” writes about how overvaluing smart, talented employees is a practice as common in the NFL as it is in the boardroom. (link)

Permalink | Posted on Aug 19, 2010 at 11:20 AM by Brian

To gift or not to gift?

By Patrick Kowalczyk

Nov. 23, 2009

For National Boss Day on October 16th, author Aubrey Daniels wrote a great blog post on the pros and cons of giving your boss a gift.

PKPR has leveraged the blog post to secure coverage in a wide mix of media outlets including USA Today (“Should workers suck up to the boss or not?”), MSNBC, Philadelphia Inquirer, and Today’s Workplace.

Permalink | Posted on Nov 23, 2009 at 7:14 PM by Patrick Kowalczyk

TV’s Worst Bosses

By Patrick Kowalczyk

Sep. 10, 2009

To continue to build momentum around OOPS! 13 Management Practices that Waste Time and Money (and what to do instead), PKPR worked with author Aubrey Daniels to develop an original blog post on how some of TV’s top bosses (e.g. 30 Rock’s Liz Lemon and Entourage’s Ari Gold) stack up against the management pitfalls highlighted in Oops!  .

Using the blog post, PKPR outreached to wide mix of blogs and media outlets, encouraging them to interview Aubrey or share his blog post with their followers and readers. Coverage ranged from an in-depth story in The Globe and Mail to AOL’s WalletPop to Occupational Health & Safety Online.

Permalink | Posted on Sep 10, 2009 at 7:00 PM by Patrick Kowalczyk

Book Challenges Business to Reform

By Patrick Kowalczyk

Aug. 14, 2009

With executives under fire for driving their companies into the ground—and with them the global economy—a new book by bestselling author Aubrey Daniels, Oops!, say it’s time for a paradigm shift that focuses on the root of business mismanagement: individual behavior.

PKPR has secured extensive coverage for Oops!—from an in depth feature and slide show in BusinessWeek to an interview on ABC News Now, as well as Financial Post, The Cranky Middle Manager, Training Magazine, and EHS Today.

Permalink | Posted on Aug 14, 2009 at 11:53 PM by Patrick Kowalczyk

Praise for New Leadership Book

By Patrick Kowalczyk

May. 29, 2006

PKPR managed the national publicity campaign for Measure of a Leader by workplace behavior expert Aubrey Daniels. Coverage included: Workforce Management,, Montreal Gazette, Washington Post, Harvard Management Update, Management Issues, and Training + Development Magazine

Permalink | Posted on May 29, 2006 at 5:56 PM by Patrick Kowalczyk

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