Bestselling author Aubrey Daniels is one of the world’s leading experts on human behavior in the workplace. PKPR has managed publicity for his two most recent books - Measure of a Leader (2005) and Oops!. (2009).
The author behind “Oops! 13 Management Practices That Waste Time & Money And What To Do Instead” writes about how overvaluing smart, talented employees is a practice as common in the NFL as it is in the boardroom. (link)
Permalink | Posted on Aug 19, 2010 at 11:20 AM by Brian
To continue to build momentum around OOPS! 13 Management Practices that Waste Time and Money (and what to do instead), PKPR worked with author Aubrey Daniels to develop an original blog post on how some of TV’s top bosses (e.g. 30 Rock’s Liz Lemon and Entourage’s Ari Gold) stack up against the management pitfalls highlighted in Oops! .
Using the blog post, PKPR outreached to wide mix of blogs and media outlets, encouraging them to interview Aubrey or share his blog post with their followers and readers. Coverage ranged from an in-depth story in The Globe and Mail to AOL’s WalletPop to Occupational Health & Safety Online.
Permalink | Posted on Sep 10, 2009 at 7:00 PM by Patrick Kowalczyk
With executives under fire for driving their companies into the ground—and with them the global economy—a new book by bestselling author Aubrey Daniels, Oops!, say it’s time for a paradigm shift that focuses on the root of business mismanagement: individual behavior.