FashionPlaytes is the first design-it-yourself fashion destination site for girls ages 5-12. The site lets girls be fashion designers and create a line of clothing they can actually wear. With over 5 million design combinations, offers a fun, creative outlet for self-expression and engaging shared experiences for girls worldwide.

Visit the FashionPlaytes Website →

6 Related Articles

FashionPlaytes Profiled in Family Circle

By Patrick Kowalczyk

Apr. 16, 2012

PKPR secured a terrific piece on FashionPlaytes founder Sarah McIlroy in the May 2012 issue of Family Circle. Sarah and her daughters are profiled in a feature story on moms who founded successful businesses with their families.

Permalink | Posted on Apr 16, 2012 at 12:27 PM by Patrick Kowalczyk

FashionPlaytes in Parents Magazine

By Patrick Kowalczyk

Sep. 16, 2011

FashionPlaytes is showcased as a “must have” in the October 2011 issue Parents Magazine (circulation 2.2. million)

Permalink | Posted on Sep 16, 2011 at 2:19 PM by Patrick Kowalczyk

FashionPlaytes Back-To-School Campaign

By Patrick Kowalczyk

Aug. 26, 2011

With back-to-school the second biggest shopping season of the year, PKPR developed a comprehensive campaign positioning FashionPlaytes as a way for girls to ease the back-to-school jitters and gain confidence by designing their own outfit for the all-important first day of school.

PKPR’s strategy involved outreach to key national media, including securing a rave review from that hailed the site as “better back to school shopping for girls.” Another fun placement included a shout out on HerSay with Soleil Moon Frye.

We also placed articles in local outlets across the country featuring interviews with local moms and daughters - from Long Island Newsday and the Staten Island Advance to Boston Parent, Lowcountry Parent, and Arizona Family.

Finally, PKPR coordinated in-studio fashion shows with local customers in markets across the country, including Miami, Dallas, Columbus, San Diego, and Seattle. You can watch some of the local segments below.

Fox (Dallas)


NBC (Miami)

Permalink | Posted on Aug 26, 2011 at 7:35 PM by Patrick Kowalczyk on The Today Show

By Patrick Kowalczyk

Aug. 02, 2011

Visit for breaking news, world news, and news about the economy was highlighted as one of “five fun, affordable buys for kids” on The Today Show this morning, resulting in the largest traffic spike to the site in the company’s three-year history. Watch the segment above (FashionPlaytes starts at about 1:15).

Permalink | Posted on Aug 02, 2011 at 2:37 AM by Patrick Kowalczyk

FashionPlaytes in Working Mother, PBS Kids

By Patrick Kowalczyk

May. 17, 2011

FashionPlaytes, which lets young girls design and wear their own outfits, continues to win raves from influential parenting outlets. Working Mother, PBS Kids, Yahoo! Shine, BabyCenter, and Imagination Soup are just a few of the high-profile pubs that have recently sung its praises.

Permalink | Posted on May 17, 2011 at 11:51 AM by Patrick Kowalczyk

Good Housekeeping Loves

By Patrick Kowalczyk

Feb. 24, 2011

PKPR is thrilled to announced that we are now representing, an online service that lets girls age 5-12 design and wear their own clothes.

To launch the campaign, we arranged for FashionPlaytes to be tested and reviewed by the influential Good Housekeeping Research Institute. Naming it a “Best Product,” Good Housekeeping raved about the service, calling it a “great website for girls that are interested in fashion.”

Stay tuned for more exciting news from this up-and-coming company.

Permalink | Posted on Feb 24, 2011 at 10:24 AM by Patrick Kowalczyk

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