Signaling continued growth for one of the world’s largest social networking sites, Fotolog announced this week that it has raised $4 million in Series C funding from BV Capital and 3i. Since March 2005, Fotolog has raised three rounds of funding from BV Capital, 3i, and private investors for a total of $12 million. Fotolog membership has surged from 1 million to more than 4.7 million in the past 20 months, pushing Fotolog into the top 50 websites worldwide, according to Alexa Rankings.
Fotolog, the world’s largest photo blogging community, boasts a new book featuring more than 3,000 photos by its members. PKPR’s publicity campaign for the book has resulted in coverage ranging from ABC News Now and WABC-TV to a live chat on WashingtonPost.com to leading blogs like About.com, Gothamist, Towleroad, and Cool Hunting.
Permalink | Posted on Jun 01, 2006 at 1:29 PM by Patrick Kowalczyk
Founded in 2002 as a small photo-sharing project for a few dozen friends, Fotolog became a thriving online community, especially in South America, largely through word of mouth online.
Fotolog hired PKPR in 2005 to raise the site’s awareness in the United States and position Fotolog as a leader in the emerging photo blogging boom.
PKPR leveraged co-founder Adam Seifer’s personal photo blog and professional background to position him as an expert on photo blogging and social networking.
Despite competition from sites such as Flickr, PKPR secured “big picture” stories on photo blogging that showcased Fotolog as the category leader. Coverage has included major profiles in Businessweek, Newsweek, Inc., Time, ABCNews.com, and MSNBC.com, and Adam is now recognized as a “face” of photo blogging. His commentary and photo blog have been featured in New York Times, ABC News, CBS Radio, WCBS-TV, WABC-TV, and Investors Business Daily
Permalink | Posted on Dec 05, 2005 at 12:55 PM by Patrick Kowalczyk