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HazelMail in DailyCandy

By Patrick Kowalczyk

Feb. 06, 2010

PKPR placed an awesome feature on HazelMail in today’s DailyCandy. Other recent coverage includes a review in Netted and a mention on BoingBoing, the world’s third most popular blog, which led to HazelMail’s largest day of app downloads yet. Oh yeah, we also loved that ABC News named it a top Valentine’s Day gift,  The Daily Telegraph named it one of the Best Travel Websites and the New York Times Style Magazine highlighted HazelMail in a round-up of iPhone apps.

Permalink | Posted on Feb 06, 2010 at 12:37 AM by Patrick Kowalczyk

Hazelmail Launches iPhone App

By Patrick Kowalczyk

Jul. 16, 2009

PKPR developed and implemented a comprehensive media and marketing strategy for the launch of HazelMail’s iPhone app, which instantly turns photos taken on an iPhone into personalized postcards—and then prints, stamps, and mails them for you with just the touch of a keystroke.

The campaign kicked off with outreach to influential app reviewers, including the New York Times’ Phone Smart column (very last item) and CNET, which dubbed it one of the “five must—have iPhone apps for your next trip.” Other key reviewers included Mobile Marketer, GigaOM, MacWorld, dealmac via Twitter, and iPhone Life Magazine.

As positive buzz began to spread, we expanded our outreach to mainstream travel media, securing Tweets by USA Today reporter Laura Bly and coverage in outlets like Budget Travel, NationalGeographic.com, am New York, and Canoe.ca.

And, with summer vacation season kicking into high-gear, PKPR coordinated contests and promotions with family-friendly outlets and blogs including Woman’s Day Magazine, Soap Opera Weekly, Trusty Pony, Nerd’s Eye View, and iSmash Photo.

Permalink | Posted on Jul 16, 2009 at 5:51 PM by Patrick Kowalczyk

HazelMail Makes Sending Postcards Fun Again

By Jenny Chang

Dec. 09, 2008

PKPR recently helped launched HazelMail, a new online service that allows users to instantly turn their photos into personalized postcards, and prints and mails them anywhere in the world.

To build buzz for HazelMail, PKPR first introduced the service to influential tech bloggers, securing favorable reviews from TechCrunch, AppScout, and Killer Startups.

Building on that momentum, PKPR expanded outreach to mainstream travel and consumer media, generating coverage in outlets ranging from Associated Press, USA Today, and Chicago Tribune to Budget Travel Magazine, National Geographic, Spot Cool Stuff, and Blackbook Magazine.

Permalink | Posted on Dec 09, 2008 at 6:54 PM by Jenny Chang

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