ShermansTravel Media

ShermansTravel Media publishes and Sherman’s Travel magazine. Founded in 2002 to help travelers make sense of the overwhelming number of online travel specials, is a leading source for editor-screened travel deals and destination advice. Building on its trusted online brand, ShermansTravel Media launched Sherman’s Travel, the first magazine serving sophisticated, value-conscious travelers, in October 2006. 

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PKPR Launch Strategy Profiled in PR Week

By Patrick Kowalczyk

Aug. 30, 2006

PKPR’s strategy for the launch of Sherman’s Travel magazine was profiled in PR Week’s Launch Pad column.

PKPR launched the magazine, a spin-off from the travel site, by placing an exclusive story in the New York Times and then going wide to trade and consumer media, including USA Today, Los Angeles Times, Mediaweek, and Washington Post.

Permalink | Posted on Aug 30, 2006 at 11:29 PM by Patrick Kowalczyk

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