ShermansTravel Media
ShermansTravel Media publishes ShermansTravel.com and Sherman�s Travel magazine. Founded in 2002 to help travelers make sense of the overwhelming number of online travel specials, ShermansTravel.com is a leading source for editor-screened travel deals and destination advice. Building on its trusted online brand, ShermansTravel Media launched Sherman�s Travel, the first magazine serving sophisticated, value-conscious travelers, in October 2006.
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PKPR Launch Strategy Profiled in PR Week
Aug. 30, 2006
PKPR’s strategy for the launch of Sherman’s Travel magazine was profiled in PR Week’s Launch Pad column.
PKPR launched the magazine, a spin-off from the travel site, by placing an exclusive story in the New York Times and then going wide to trade and consumer media, including USA Today, Los Angeles Times, Mediaweek, and Washington Post.