The Budget Fashionista

For over 5 years, founder Kathryn Finney has preached the gospel of looking fabulous for less to the over 2 million of readers of her blog and bestselling book HOW TO BE A BUDGET FASHIONISTA: The Ultimate Guide to Looking Fabulous for Less (Random House). Her frank advice and Midwestern charm have earned her regular appearances on TODAY, Good Morning America, E!, CNN. Kathryn was the first fashion blogger to be credentialed by the organizers of fashion week and the first fashion blogger to receive a book deal from a major publisher.

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The Budget Fashionista Celebrates Fifth Anniversary

By Patrick Kowalczyk

Sep. 12, 2008

For the fifth anniversary of The Budget Fashionista blog, PKPR implemented a comprehensive PR campaign aimed at raising the profile of its founder, Kathryn Finney. 

Leveraging Finney’s advice for “recession-proofing your wardrobe,” PKPR secured appearances for Finney on programs such as E! News Daily, Good Morning America, and WCBS-TV, as well as interviews with national outlets like MSNBC’s Jean Chatzky, People Style Watch and Smart Money

To cap it off, PKPR handled publicity for The Budget Fashionista’s Fashion Week party at Housing Works Thrift Store, which attracted more than 50 media outlets—from Reuters and Forbes to CBS Mobile and WNBC to and The Social Diva.

Permalink | Posted on Sep 12, 2008 at 9:55 AM by Patrick Kowalczyk

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