FashionPlaytes Back-To-School Campaign

By Patrick Kowalczyk

Aug. 26, 2011

With back-to-school the second biggest shopping season of the year, PKPR developed a comprehensive campaign positioning FashionPlaytes as a way for girls to ease the back-to-school jitters and gain confidence by designing their own outfit for the all-important first day of school.

PKPR’s strategy involved outreach to key national media, including securing a rave review from that hailed the site as “better back to school shopping for girls.” Another fun placement included a shout out on HerSay with Soleil Moon Frye.

We also placed articles in local outlets across the country featuring interviews with local moms and daughters - from Long Island Newsday and the Staten Island Advance to Boston Parent, Lowcountry Parent, and Arizona Family.

Finally, PKPR coordinated in-studio fashion shows with local customers in markets across the country, including Miami, Dallas, Columbus, San Diego, and Seattle. You can watch some of the local segments below.

Fox (Dallas)


NBC (Miami)

Permalink | Posted on Aug 26, 2011 at 7:35 PM by Patrick Kowalczyk
Client: FashionPlaytes

85 Broad St. 29th Floor, New York, NY 10004