May 11, 2012
Aiming to strengthen the role of the Internet as an open platform for global learning, the John S. and James L. Knight Foundation and Mozilla this provided $1 million in funding to Amara, a pioneer in crowd-sourced video translation.
With nearly 170,000 videos translated since its founding in 2010, Amara is one of the world’s largest video subtitling platforms. Its system is used by a wide range of leading news, media and education organizations, from PBS NewsHour to Khan Academy and Al Jazeera, to reach wider audiences and further global understanding. In addition, Amara volunteers use the system to independently translate popular videos – from President Barack Obama’s message to the Sudan to KONY 2012, which was translated into 35 languages in 4 days.
The Knight Foundation tapped PKPR to handle outreach for this announcement to technology media. Coverage of the announcement included TechCrunch, The Next Web, Pando Daily, BoingBoing, Portfolio, Xconomy, Crowdsourcing, Nieman MediaLab, and more.