September 13, 2012
In a genius collaboration, Moleskine has partnered Evernote to create the Evernote Smart Notebook, which will enable users to digitize and search their hand-written notes and sketches with a snap of their iPhone camera.
PKPR used the announcement as a news peg to secure coverage on Moleskine and its larger initiative aimed at bridging the analog and digital worlds. Two highlights included an interview with Moleskine CEO Arrigo Berni on NBCNews.com and an interview with Moleskine America president Marco Beghin in Fast Company. Stay tuned for reviews of the Evernote Smart Notebook in Wall Street Journal, Wired, and Mashable when it goes on sale in stores on October 1st.