PKPR Launch Strategy Profiled in PR Week

By Patrick Kowalczyk

Aug. 30, 2006

PKPR’s strategy for the launch of Sherman’s Travel magazine was profiled in PR Week’s Launch Pad column.

PKPR launched the magazine, a spin-off from the travel site, by placing an exclusive story in the New York Times and then going wide to trade and consumer media, including USA Today, Los Angeles Times, Mediaweek, and Washington Post.

Permalink | Posted on Aug 30, 2006 at 11:29 PM by Patrick Kowalczyk
Client: ShermansTravel Media

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