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PKPR Scores Trifecta for Jewcy Benefit

December 17, 2005

Jewcy Chanukah was a benefit concert for New Yorkers looking for something more “Jewcy” than dreidel-spinning contests or Matzoh Balls. Perry Farrell, Triumph the Insult Comic Dog (Robert Smigel),
Saturday Night Live star Rachel Dratch, and hip hop provocateur Princess Superstar were among the many performers.

PKPR scored what Jewcy called “a trifecta”: a front page story in the New York Times Styles section, a shout out on New York Magazine’s Approval Matrix, and item in the New York Post’s Page 6. 

To help drive ticket sales, PKPR also outreach to blogs, entertainment guides, and newsletters, from Thrillist to the Village Voice.