September 23, 2011
If you are reading this on a smart phone or laptop, you have at have at least three slaves working for you, according to Slavery Footprint.
Aiming to personalize the complex issue of modern slavery, the provocative website and app provides consumers with an eye-opening assessment of how much their lifestyle depends on forced labor, as well as the tools to take action in the marketplace to begin creating a more free world.
PKPR is proud to be representing this groundbreaking initiative which was developed by Slavery Footprint, a non-profit dedicated to ending modern day slavery, in collaboration with the State Departmentís Office to Monitor and Combat Trafficking in Persons.
PKPR developed and implemented a comprehensive strategy for the launch of the initiative, which was unveiled on the 149th anniversary of the Emancipation Proclamation at the Clinton Global Initiative in New York City this week. We placed major launch day stories in outlets such as CNN Money (shared more than 2000 times on Facebook and Twitter), Fast Company, and Voice of America. Other launch coverage highlights included The New York Times, Huffington Post, Wired, GOOD, and Mother Nature News.