Studs Terkel Radio Archive Surpasses Kickstarter Goal

February 26, 2016

Thanks in part to a comprehensive PR strategy implement by PKPR, the Studs Terkel Radio Archive raised $87,000 from over 700 backers in a wildly successful Kickstarter campaign, surpassing its goal of $75,000.

PKPR’s strategy included offering historic Terkel interviews with guests like Gloria Steinem and Rosa Parks as exclusives to a wide range of outlets. Coverage include Time, Rolling Stone, Quartz, Slate, The Daily Dot, Brain Pickings, OUT, ColorlinesChicagoist, HistoryBuff, and Adweek’s Fishbowl DC.