Dec. 14, 2009
PKPR managed the launch of mydeskfriend, a tiny robotic penguin that connects users to Facebook and other Websites. To kick off the campaign, PKPR oversaw the creation of the launch video above, which was included in dozens of articles about the product. Highlights of the launch coverage include CNET, Time.com’s Techland, Gizmodo, AOL’s Asylum, UberGizmo, Best Stuff, Roger’s Spotlight, Neon Punch, and Coated.
PKPR also arranged product giveaways on sites like Gear Diary and Gadgeteer.