Tom Peters: Business Guru 2.0

By Patrick Kowalczyk

Dec. 03, 2002

“The reaction from the press has been unlike any I’ve received since In Search of Excellence in 1982.”
- Tom Peters

For his first book in five years, PKPR gave author and business expert Tom Peters a media makeover, positioning Re-Imagine! Business Excellence in a Disruptive Age as a re-invention of the business book and highlighting Peters’ expertise on post-boom, post-Enron issues. With a national book launch campaign that included targeted speaking engagements and a high-profile panel discussion at Bloomberg’s NY headquarters, PKPR landed Peters his first-ever profile in the New York Times, as well as major national print and broadcast coverage including O-The Oprah Magazine, Entrepreneur, Wall Street Journal, CNN, NPR, Reuters, Bloomberg Radio, and CNBC. 

Permalink | Posted on Dec 03, 2002 at 4:46 PM by Patrick Kowalczyk
Client: Tom Peters


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