HIV is Still a Big Deal

“HIV is Still a Big Deal” is a groundbreaking online video series about a group of young gay men that will launch in June 2008. Drawing on new research in epidemiology and learning theory, the series reinvents HIV prevention and education for the 21st century by combining the popularity and interactivity of online video with proven adult education methods.

Visit the HIV is Still a Big Deal Website →

2 Related Articles

HIV Big Deal on PBS’ In the Life

By Patrick Kowalczyk

Dec. 10, 2008

As a result of PKPR’s efforts, HIV Big Deal was the centerpiece of the December episode of In the Life, the news magazine show which airs on PBS stations nationwide. The eight minute segment featured in interviews with the series’ creators and actors and provided an in depth look at how the series is using the Internet to reduce the spread of HIV. You can view the segment in full here.

Permalink | Posted on Dec 10, 2008 at 11:18 PM by Patrick Kowalczyk

Series Reinvents HIV Prevention for YouTube Era

By Patrick Kowalczyk

Jul. 08, 2008

Created by NYU and Public Health Solutions, HIV Big Deal is an ongoing, web-based campaign to inspire gay men to have safer sex and to get tested for HIV.The centerpiece of HIV Big Deal is a dramatic web video series about Josh, a young gay man living in Manhattan dealing with the all the dilemmas gay men face - love, friendship, sex, health, and everything in between.

To reach gay men online, PKPR developed a comprehensive PR and marketing program targeting gay media sites, blogs, e-newsletters, and social networking groups. PKPR placed stories in outlets like, The Advocate, Sirius Radio, and Metrosource, and leading gay blogs inlcuding Towleroad, Queerty, and Bilerico Project. PKPR also placed banner ads on sites like and and partnered with events promoters, such as Josh Wood Productions, Mark Nelson, and Spin Cycle, to run announcements in their e-newsletters. Finally, PKPR recently launched a Facebook group, where members will be updated on future activities and episodes.

Permalink | Posted on Jul 08, 2008 at 10:16 PM by Patrick Kowalczyk

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