Manhattan Media

Manhattan Media is a leading community publisher. It produces magazines, newspapers, websites and live events in New York City and Albany, New York. Titles include AVENUE, 02138, New York Press, New York Family, and City Hall. It also recently publised My Wall Street Journal, a limited-edition parody.

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2 Related Articles

Manhattan Media Scoops Up Harvard Alumni Magazine

By Patrick Kowalczyk

May. 15, 2008

Adding to its roster of media properties, Manhattan Media today announced that it has acquired 02138, the award-winning lifestyle magazine for Harvard alumni. PKPR secured an exclusive on the announcement in the New York Times and follow up coverage included Mediaweek, Folio, New York Observer, and Gawker.

Permalink | Posted on May 15, 2008 at 10:37 PM by Patrick Kowalczyk

Stunts and Video Launch Wall Street Journal Parody

By Patrick Kowalczyk

Apr. 21, 2008

To launch My Wall Street Journal, a limited-edition parody, PKPR developed a multi-tiered PR campaign that combined stunts, a viral video, and major media placements.

Prior to the newsstand launch, PKPR conceived and distributed a phony hidden-camera video of Rupert Murdoch ranting about My Wall Street Journal. The video touched off a round of pre-launch buzz online, which grew to a peak with exclusive launch-day stories in the NY Times and the Huffington Post.

We also placed the editors on Imus, CNBC, and MSNBC, and hired an Ann Coulter lookalike to promote the newspaper in front of Fox News, which earned coverage in outlets from AM New York to the Boston Globe to Mediabistro.

The numbers: the HuffPo story was one of it’s most widely-read stories for a full week; the video is near 85,000 views; and My WSJ got as high as #2 on Amazon.coms humor best-seller list and #65 on its overall bestseller list.

The cherry on top: a shout out on New York Magazine’s coveted Approval Matrix (top left corner).

Permalink | Posted on Apr 21, 2008 at 7:50 PM by Patrick Kowalczyk

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