Slavery Footprint

Slavery Footprint is a non-profit organization dedicated to ending forced labor, human trafficking, and modern day slavery through increased public awareness, action, and advocacy. The organization’s flagship initiative, developed in collaboration with the State Department’s Office to Monitor and Combat Trafficking in Persons, is an online survey and mobile app that enables consumers to both quantify the role of forced labor in their own lifestyles and to take action in market place. In addition to its digital activism tools, Slavery Footprint conducts community education and mobilization programs throughout the country.

Visit the Slavery Footprint Website →

5 Related Articles

President Obama Praises Slavery Footprint

By Patrick Kowalczyk

Oct. 26, 2012

Aiming to help business eradicate forced labor from their supply chains, the White House last month announced a range of efforts to combat human trafficking including the launch of Made In A Free World, the first program of its kind aimed at helping companies ensure that no forced labor is used at any point in the creation of their products.

Made in A Free World was created by PKPR client Slavery Footprint with support and input from the State Department, leading NGOs, Dun and Bradstreet, and Ariba.

The news was announced in conjunction with President Barack Obama’s speech at the Clinton Global Initiative in September on ending modern slavery, where he singled out Slavery Footprint’s work: “Consumers can help by visiting Speak up and insist our products aren’t made of forced labor.”

PKPR secured coverage for the launch of Made in a Free World in outlets from Fast Company to Take Part, as well as key industry trade publications covering supply chain management such as Human Resource Executive, Supply Chain Management Review, and Material Handling & Logistics.


Permalink | Posted on Oct 26, 2012 at 12:39 PM by Patrick Kowalczyk

Slavery Footprint profiled by Associated Press

By Patrick Kowalczyk

Dec. 30, 2011

PKPR secured a major feature on Slavery Footprint by the Associated Press. Written by reporter Beth Duff-Brown, the in-depth profile of founder Justin Dillon explored his journey from musician to filmmaker to anti-slavery crusader. The article has been picked up far and wide - from Yahoo! News to CBS News.

Permalink | Posted on Dec 30, 2011 at 12:10 PM by Patrick Kowalczyk

Slavery Footprint Hits One Million Milestone

By Patrick Kowalczyk

Nov. 18, 2011

We are thrilled to announce that more than one million people have calculated their Slavery Footprint. The site’s creators estimated they would reach this major milestone by the end of the year, but extensive media coverage and social media buzz accelerated the site’s momentum.

PKPR continues to secure major coverage for Slavery Footprint. Recent highlights include The Washington Post, TechCrunch TV (Check out clip below),, The Consumerist,, The Globe and Mail, The Toronto Star, The Guardian, Treehugger, UTNE, Food Republic, Bust Magazine, The Hairpin, and The Social Times.

Permalink | Posted on Nov 18, 2011 at 11:18 AM by Patrick Kowalczyk

Slavery Footprint Creators Profiled in Adweek

By Patrick Kowalczyk

Oct. 24, 2011

Slavery Footprint gets the full-page treatment in this week’s issue of Adweek. The website’s creators, Justin Dillon of Slavery Footprint and John Matejczyk of MUHTAYZIK | HOFFER, were photographed for the magazine’s weekly Portraits page, which spotlights groundbreaking marketing campaigns. PKPR developed the concept for the photo, which features the creators holding scores representing the number of slaves working for them as calculated by the Slavery Footprint site.

Permalink | Posted on Oct 24, 2011 at 11:08 AM by Patrick Kowalczyk

Slavery Footprint Launches at Clinton Global Initiative

By Patrick Kowalczyk

Sep. 23, 2011

If you are reading this on a smartphone or laptop, you have at least three slaves working for you, according to Slavery Footprint.

Aiming to personalize the complex issue of modern slavery, the provocative website and app provide consumers with an eye-opening assessment of how much their lifestyle depends on forced labor, as well as the tools to take action in the marketplace to begin creating a free world.

PKPR is proud to be representing this groundbreaking initiative, which was developed by Slavery Footprint, a non-profit dedicated to ending modern-day slavery, in collaboration with the State Department’s Office to Monitor and Combat Trafficking in Persons.

PKPR developed and implemented a comprehensive strategy for the launch of the initiative, which was unveiled on the 149th anniversary of the Emancipation Proclamation at the Clinton Global Initiative in New York City this week.  We placed major launch day stories in outlets such as CNN Money (shared more than 2000 times on Facebook and Twitter), Fast Company, and Voice of America.  Other launch coverage highlights included The New York Times, Huffington Post, Wired, GOOD, and Mother Nature News.

Permalink | Posted on Sep 23, 2011 at 10:38 PM by Patrick Kowalczyk

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