Theodore Bikel: The First 85 Years

Broadway and folk music legend Theodore Bikel, a lifelong social justice advocate, will celebrate a rich career devoted to art and activism with a star-studded 85th birthday benefit concert at Carnegie Hall. All proceeds will go to the Juvenile Law Center,

Visit the Theodore Bikel: The First 85 Years Website →

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Bikel Concert Benefits Juvenile Law Center

By Patrick Kowalczyk

Jun. 17, 2009

PKPR managed publicity and marketing for Theodore Bikel: The First 85 Years, a benefit concert for the Juvenile Law Center. To drive ticket sales, PKPR implemented a multi-tiered campaign that included media outreach, marketing campaigns with The Forward, WFUV, WNYC, and WFDU, and grassroots outreach to Jewish cultural organizations. More than 1200 people attended the all-star concert, which also featured Arlo Guthrie, The Klezmatics, and Tom Paxton.

Media coverage included The Forward, Jewish Week, Village Voice, The New York Times, Time Out New York, am New York, Playbill, Broadway World, Sing Out! Magazine, Theatermania, Klezmer Shack, Short and Sweet NYC,
Elmore Magazine, and WFDU-FM’s Sunday Simcha and Traditions.

Permalink | Posted on Jun 17, 2009 at 5:58 PM by Patrick Kowalczyk

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