Campaign Raises Melanoma Awareness
May. 29, 2008
To raise awareness of Melanoma, SpaFinder created photosensitive “I Will Reflect” wristbands that change color when exposed to UVA & UVB rays.
PKPR is implementing an aggressive public relations and marketing campaign to promote the bracelets and SpaFinder’s Melanoma Intiative throughout summer 2008.
On the marketing front, PKPR developed promotion partnerships with Woman’s World, Soap Opera Digest, and Quick and Simple.
On the media front, PKPR has secured placements in dozens of major outlets including The Today Show’s Bobbie Brown, Daily Candy, Teen Vogue, Elle.com, Los Angeles Times, Baltimore Sun, FitSugar, and MomFinds,
Finally, PKPR coordinated morning drive radio interviews for SpaFinder editor Melisse Gelula in major markets across the United States on May 14th, including Boston, Denver, Atlanta, and St. Louis.