SpaFinder Deal Days Attracts National Attention

By Patrick Kowalczyk

Mar. 19, 2010


PKPR managed the publicity campaign for the first-ever SpaFinder Deal Days, a national program in which hundreds of spas offered luxury spa treatments for just $50. The multi-tiered campaign included national outreach, a morning drive radio tour with spokeswoman Joan Lunden, an NYC street promotion with a team of models dressed in spa robes, and aggressive local outreach in top markets across the country, including New York, Los Angeles, and Washington, D.C.  Highlights of coverage included: USA Today, Conde Nast Traveler,, Real Simple, Self, Los Angeles Times, Cafe Mom, Boston Globe, BellaSugar, Atlanta Journal-Constitution, and the Orlando Sentinel.

Permalink | Posted on Mar 19, 2010 at 11:25 PM by Patrick Kowalczyk
Client: SpaFinder Wellness

85 Broad St. 29th Floor, New York, NY 10004