PKPR implemented a massively successful campaign for the launch of the Moleskine Smart Writing Set, a smart pen, notebook, and app that work in tandem to instantly digitize handwritten notes, creating text that can be edited and shared immediately via your phone, tablet, or laptop.
Coverage for the launch appeared in media outlets with a total of 335 million impressions, making it a trending story on both Facebook and BuzzFeed.
Moogfest CEO Adam Katz talked with the Huffington Post about how the Durham-based festival is combatting North Carolina’s anti-LGBT law and taking steps to ensure that all LGBT performers, speakers, and festival-goers are safe and supported at the four-day festival. This year’s festival will feature several notable appearances by trans women including Dr. Martine Rothblatt, founder of Sirius Radio, and hip-hop artist Mykki Blanco.
PKPR secured an in-depth profile in today’s New York Times looking at how Financial Finesse has helped companies like Aetna, the NFL Players Foundation, and The Gilman School offer financial coaching and retirement planning guidance as a free benefit for their employees. The article features interviews with Financial Finesse founder Liz Davidson and executives from those companies discussing how this new workplace benefit has helped both their employees and their companies.
To give New York City-based media a sneak preview of what’s in store for this year’s Moogfest in Durham, North Carolina, PKPR helped organize a press preview event at Ace Hotel New York on February 27th. Journalists from outlets like NPR’s Studio 360, Gizmodo, Quartz, The Verge, Dezeen, Inverse, Vice, and Hyperallergic had a chance to observe a synth building class, meet artists participating in the festival, and experience live performances.
Thanks in part to a comprehensive PR strategy implement by PKPR, the Studs Terkel Radio Archive raised $87,000 from over 700 backers in a wildly successful Kickstarter campaign, surpassing its goal of $75,000.
PKPR’s strategy included offering historic Terkel interviews with guests like Gloria Steinem and Rosa Parks as exclusives to a wide range of outlets. Coverage include Time, Rolling Stone, Quartz, Slate, The Daily Dot, Brain Pickings, OUT, Colorlines, Chicagoist, HistoryBuff, and Adweek’s Fishbowl DC.