PKPR is a boutique PR and marketing services agency specializing in developing intelligent campaigns that help our clients achieve the audience and acclaim they deserve.

Aug 24, 2004 7:43 PM

Tom Peters’ Travel Tips in NY Times

PKPR arranged for Tom Peters to be profiled in today’s Frequent Flyer column in The New York Times.

Permalink | Posted on Aug 24, 2004 at 7:43 PM by Patrick Kowalczyk
Client: Tom Peters

Jun 08, 2004 12:16 AM

POZ Turns 10

The magazine that wasn’t supposed to survive, written for an audience that wasn’t supposed to survive, turned 10 years old this month.

Making a powerful statement on its cover with 80 of its HIV positive readers posing nude in famed New York restaurant Florent, POZ magazine celebrated its 10th Anniversary with a special issue looking back at the groundbreaking magazine’s first decade. 

PKPR managed publicity for photo shoot with photographer Spencer Tunick, securing coverage in outlets from New York Times to Reuters to USA Today.

Permalink | Posted on Jun 08, 2004 at 12:16 AM by Patrick Kowalczyk
Client: POZ

Apr 06, 2004 7:22 PM

Bloomberg Survey Makes Headlines

When it comes to “wealth-friendliness,” the Cowboy State is riding high.

Aided by a strong recovery out West, Wyoming has kept its top spot as America’s most “wealth-friendly” state according to an exclusive annual ranking by Bloomberg Wealth Manager magazine, Bloomberg’s monthly magazine targeting the needs of financial planners and investment advisers who counsel the affluent. 

For the fourth year in a row, PKPR handled publicity for the annual survey, securing coverage in dozens of outlets including a graph in BusinessWeek’s Footnotes section, Investor’s Business Daily, The Financial Times, New York Daily News, Marketplace Morning Report, and The Providence Journal.

Permalink | Posted on Apr 06, 2004 at 7:22 PM by Patrick Kowalczyk
Client: Bloomberg Media

Mar 16, 2004 12:35 PM

Shining a light on LEAD

The Leadership Education and Development Program in Business, Inc. (LEAD) had been helping minority high school students pursue business careers since 1981, but the organization lacked the kind of national profile needed to attract corporate sponsors, academic partners, and applicants. PKPR sharpened LEAD’s identity and messaging, and leveraged a pending Supreme Court decision on affirmative action to position Richard Ramsey, LEAD’s new president, as an authority on equality in education. The resulting in-depth, big-picture profiles, including the Philadelphia Inquirer, NPR, and HR Magazine, led directly to new funding from corporations and foundations.

Permalink | Posted on Mar 16, 2004 at 12:35 PM by Patrick Kowalczyk
Client: LEAD

Dec 03, 2002 4:46 PM

Tom Peters: Business Guru 2.0

“The reaction from the press has been unlike any I’ve received since In Search of Excellence in 1982.”
- Tom Peters

For his first book in five years, PKPR gave author and business expert Tom Peters a media makeover, positioning Re-Imagine! Business Excellence in a Disruptive Age as a re-invention of the business book and highlighting Peters’ expertise on post-boom, post-Enron issues. With a national book launch campaign that included targeted speaking engagements and a high-profile panel discussion at Bloomberg’s NY headquarters, PKPR landed Peters his first-ever profile in the New York Times, as well as major national print and broadcast coverage including O-The Oprah Magazine, Entrepreneur, Wall Street Journal, CNN, NPR, Reuters, Bloomberg Radio, and CNBC. 

Permalink | Posted on Dec 03, 2002 at 4:46 PM by Patrick Kowalczyk
Client: Tom Peters

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