PKPR worked closely with reporter Alix Strauss to shape an in depth, full-page feature looking at how Spa Finder’s new Last Minute feature is at the forefront of a new wave of web services that allow customers to book same-day, discounted appointments on everything from spa, salons, and gyms to hotels and restaurants.
Permalink | Posted on Jun 17, 2013 at 12:48 PM by Patrick Kowalczyk
“Our new website obsession.” - Self
“A procrastinator’s dream come true.” - DailyCandy
For the launch of Last Minute, a new service that offer same-day or next-day deeply discounted appointments at top spas, salons, and fitness classes, PKPR developed a comprehensive PR and marketing program that included a media-only launch event, deskside meetings and product demos at top national magazines, and an online advertising campaign.
First up, PKPR conceived and developed “The Last Minute Lounge,” an event at The Andaz Hotel, where more than 35 journalists from top outlets, including The Today Show, Wall Street Journal, Glamour, Self, Essence, New York Daily News, and Time Out New York had an opportunity to test the service and experience mini-services and treatments from Last Minute partners like Clarins, Cornelia Spa, and Franky L’Official. For media that could not attend the event, PKPR coordinated deskside meetings for SpaFinder Wellness with editors from Vogue, InStyle, Lucky, Good Housekeeping, and Ladies Home Journal.
PKPR booked a fantastic segment this morning for SpaFinder Wellness editor Jackie Burns on CBS News York’s On the Couch morning show.
Jackie shared her tips for ways you can spa-ify your home and reap all the benefits of a day at the spa without leaving the house - from a towel warmer and stone bath math to DIY recipes for at hand treatment and body polish.
Permalink | Posted on Mar 14, 2013 at 12:32 AM by Patrick Kowalczyk
With the gift of spa becoming one of the most fashionable Mother’s Days gifts, PKPR executed a comprehensive campaign highlighting that the SpaFinder Gift Certificate is the only gift certificate valid at more than 7,000 spas around the world - from vacation resorts like Canyon Ranch to gyms like Equinox.
The results? SpaFinder Gift Certificates were highlighted in more than 25 Mother’s Day gifts guides and segments, including a major segment on the TODAY Show with style correspondent Amy Goodman, and video segments on Yahoo! TV (with Martha Stewart Living’s Editor Pilar Guzman) and BellaSugar TV.
On today’s episode of The Dr. Oz Show, SpaFinder’s Sallie Fraenkel was dubbed “the ultimate spa insider” by Dr. Oz. Sallie appeared on the show to share and demo DIY at-home spa treatments inspired by three of the world’s top spas. You can watch the full segment here.
Permalink | Posted on Mar 27, 2012 at 7:17 PM by Patrick Kowalczyk
For SpaFinder’s Wellness Week, PKPR coordinated a national media tour for spokesperson Mariel Hemingway in Los Angeles, Chicago, and New York City. Appearances included Access Hollywood Live, VH1 Morning Buzz Live, Better, and The Dr. Steve Show, as well as interviews in outlets from Shape to CBS News.
Permalink | Posted on Mar 24, 2012 at 12:01 AM by Patrick Kowalczyk
To raise awareness of Wellness Week in March, PKPR conceived and organized a launch event on Capitol Hill in Washington D.C. yesterday. The event served as the kickoff for the National Wellness Week Pledge, seven simple ways Americans can take charge of their health. Wellness Week national spokesperson Mariel Hemingway was joined by a bipartisan Congressional team led by Representatives Lynn Woolsey (D-California) and Tom Petri (R-Wisconsin). More than 100 guests, including media, legislative staff, and representatives from national health care advocacy groups attended the standing room only breakfast and signed the Wellness Week Pledge.
Following the event, PKPR arranged for Hemingway and SpaFinder’s Sallie Fraenkel to meet with Congressional leaders, including Senator Barbara Boxer and Congressman Joe Pitts to discuss how wellness and prevention are crucial to reducing long-term health care costs associated with chronic diseases like obesity, diabetes, heart disease, and cancer.
On January 11th, PKPR planned and organized a media luncheon for the announcement of SpaFinder’s Spa Trends Report for 2012. Held at the Guerlain Spa at the Waldorf Astoria, the event was attended by journalists from 25 top outlets including The Today Show, Good Morning America, The New York Times, The Wall Street Journal, Associated Press, Reuters, Financial Times, Health, and Ladies Home Journal.
PKPR secured a major national television placement for SpaFinder today when editor Diana Wright appeared on The Doctors to demonstrate do-it-yourself spa and beauty treatments using Halloween-friendly items like pumpkin and chocolate. Check the video clip out here.
Permalink | Posted on Oct 28, 2011 at 11:46 PM by Patrick Kowalczyk
After a successful pilot launch in New York City and Los Angeles, SpaFinder expanded SpaRahRah, its deals program featuring exclusive discounts on spa, wellness, and travel packages curated by the experts at SpaFinder. The program now includes national travel packages, as well as local deals in South Florida and Dallas.
PKPR developed and implemented an aggressive, national campaign to promote SpaFinder’s Wellness Week 2011.
With more than 500 spas, fitness centers, and yoga studio participating in cities across the country, PKPR went deep securing more than 40 in depth TV segments on local stations in New York, Los Angeles, Chicago, Dallas, Boston, Atlanta, Philadelphia, Houston, Miami, Columbus, Detroit, Las Vegas, Phoenix, Tampa, and more.
PKPR secured major coverage for SpaFinder Deal Days in markets across the country, from New York City, Los Angeles, Chicago, Washington, D.C., and San Diego to Philadelphia, Detroit, Seattle, Portland, and Birmingham. Check out some of the highlights below.
Permalink | Posted on Oct 01, 2010 at 5:53 PM by Patrick Kowalczyk
More than 75 reporters attended an exclusive media preview for SpaFinder’s Spa Experience, a free, four-day event at Grand Central featuring 50 spas from around the world. Coverage included USA Today, ABC News 20/20, BusinessWeek Weekend TV, Good Day New York, CW11 Morning News, Bloomberg on the Weekend, WCBS-TV, New York Post, Daily News, Woman’s World, and AARP The Magazine (link to PDF), the world’s largest circulation magazine, and Budget Fashionista.
Permalink | Posted on Oct 31, 2007 at 5:09 PM by Patrick Kowalczyk
PKPR worked closely with E! News Daily to create a terrific segment on celebrity eyecare secrets featuring Luxury SpaFinder beauty editor Melisse Gelula. PKPR has also recently arranged interviews for Melisse and editor in chief Gary Walther with a wide range of outlets on spa and beauty trends - from an in depth piece in the New York Times to ranging from MSNBC,
Permalink | Posted on Jul 30, 2007 at 2:47 PM by Patrick Kowalczyk