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Clients in the News

Moleskine Foundation in Reuters, Inside Philanthropy, Global Citizen

Wikipedia is the 10th-most-visited website on earth, but when it comes to Africa, there is a scarcity of information for an entire continent of one billion people. As Wikipedia marks its 20th anniversary in 2021, an initiative launched by the Moleskine Foundation is supporting young people across Africa in creating content about Africa on Wikipedia, including the translation of more than 200 pieces of COVID-19 information into 17 African languages.

PKPR has secured coverage of the project in Reuters, Inside PhilanthropyReasons To Be CheerfulGlobal CitizenChristian Science Monitor, World Economic ForumTechRadarThe Daily MailCourrier InternationalGood News NetworkThe New Activist, and Global Times.

PKPR Client: Moleskine

PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.

To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.

PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.

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