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Moleskine Co-Founder Profiled on Lifehacker

Moleskine is one of the most popular and trusted brands when it comes to helping people be more creative, productive, and organized. So it only makes sense that Lifehacker loved PKPR’s idea for featuring Moleskine co-founder Maria Sebregondi in its “How I Work” series.

In addition to sharing the contents of her bag (not surprisingly, we spy several Moleskine notebooks), Sebregondi provided the one word that describes best how she works (“phygitally”), her secret talent (making Pasta al forno), and her favorite to-do list manager (pen and paper). Check out the full story here.

PKPR Client: Moleskine

PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.

To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.

PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.

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