Skip to main content

Clients in the News

Peek Inside Moleskine Notebooks of Culture Makers

Celebrating the power of handwriting and sketching, Moleskine this week unveiled The Detour Book, a collection of more than 250 notebooks that have been decorated, hacked, and sketched by some of the world’s leading artists and creative thinkers, including Spike Jonze, Christian LaCroix, Dave Eggers, Sigur Rós, Mary Ellen Mark, Toyo Ito, Mike Figgis, Paula Scher, and Karim Rashid.

PKPR placed several terrific features on the book, many with slide shows and photo galleries of artists’ notebooks, in The Huffington PostThe AtlanticBrain PickingsFlavorwireMediabistroDesign Taxi, and more.

We especially loved the Fast Company review, which called it “one of those rare pieces of marketing that rewards a company and the consumer equally.”

Stay tuned for stories in upcoming issues of Elle Decor and Art News.

PKPR Client: Moleskine

PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.

To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.

PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.

Learn more about Moleskine →

More News about Moleskine