PKPR is thrilled to be working with our new client Moleskine, a company that has built its brand by engaging with its fans in an intelligent, sophisticated, and thoughtful way.
As Moleskine expands with new collections and initiatives dedicated to a mobile lifestyle, PKPR is looking forward to implementing a smart, strategic campaign that reflects the Moleskine approach, style, and legacy. Check us out in PR Week for the full story!
PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.
To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.
PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.
