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Recovers.org Reshapes Disaster Relief in NYC

By Patrick Kowalczyk, 26 November 2012 — Mission Driven
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Recovers.org from Knight Foundation on Vimeo.

PKPR was proud to work with The Knight Foundation on promoting the amazing service that Knight News Challenge winner Recovers.org provided in New York City in the aftermath of super storm Sandy.

Developed by two sisters whose town was upended by a tornado last year, Recovers.org has been instrumental in jumpstarting recovery across the city, moving masses of people and goods from where they showed up to where they were needed most. Coverage ranged from Huffington Post (With Recovers.org, Two Sisters Revolutionize Disaster Relief) to Aol Government.

PKPR Client: The Knight Foundation

PKPR partnered with the Knight Foundation to elevate its role as a leading voice and funder at the intersection of media innovation, digital democracy, and the fight against misinformation.

We developed strategic communications campaigns that translated complex research into compelling, accessible narratives for mainstream audiences. A signature moment came with Knight’s groundbreaking research on election misinformation on Twitter, which sparked national dialogue and secured in-depth coverage in NPR, Politico, Axios, New York Post, and The Daily Beast. The partnership has helped establish Knight as a go-to source for journalists covering technology, media, and civic engagement, while amplifying the visibility and impact of its grantmaking.

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