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Knight News Challenge Winners Unveiled

By Patrick Kowalczyk, 3 July 2012 — Funding, Mission Driven
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On June 18th at MIT in Boston, Knight Foundation announced that six media innovation ventures would be awarded more than $1.37 million as winners of Knight News Challenge on Networks. The winning projects build on existing networks, such as UStream or Twitter, to create new ways for informing and engaging communities.

PKPR focused its campaign on technology and startup reporters, securing coverage of the announcement in outlets such as the Boston Globe, GigaOM, The Next Web, The Wrap, MediaBistro, ReadWriteWeb, and Columbia Journalism Review.

In addition, PKPR conducted targeted outreach for each of the six winning projects, pitching reporters on related beats, such as online privacy or tablet innovation. This led to profiles or stories on individual winners, such as Behavio (Techcrunch, Fast Company, and PSFK) and WatchUp (The Economist, Mashable).

PKPR Client: The Knight Foundation

PKPR partnered with the Knight Foundation to elevate its role as a leading voice and funder at the intersection of media innovation, digital democracy, and the fight against misinformation.

We developed strategic communications campaigns that translated complex research into compelling, accessible narratives for mainstream audiences. A signature moment came with Knight’s groundbreaking research on election misinformation on Twitter, which sparked national dialogue and secured in-depth coverage in NPR, Politico, Axios, New York Post, and The Daily Beast. The partnership has helped establish Knight as a go-to source for journalists covering technology, media, and civic engagement, while amplifying the visibility and impact of its grantmaking.

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