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Clients in the News

Pacific Forest Trust in The Week

As part of its weekly column highlighting positive news, It Wasn’t All Bad, The Week Magazine highlighted Working Forest Conservation Easements, which Pacific Forest Trust pioneered, as an innovative way to enlist private landowners in the climate fight.

Pacific Forest Trust co-founder Laurie Wayburn tells The Week:  “Conserving and managing forests to be more naturally climate-resilient and carbon-rich is the most immediate and scalable thing we can do to address climate change…In five to 10 years, we can make a huge difference — literally millions of tons of increased, secure sequestration.”

PKPR Client: Pacific Forest Trust

Since 1993, Pacific Forest Trust has created economic incentives that reward private forest owners for conserving their lands and practicing sustainable forestry.

PKPR has served as Agency of Record since 2022, raising the organization’s national and regional profile to influence policy on climate, wildfire prevention, and biodiversity. We’ve securing a major segment on CBS Evening News about prescribed burns that reached over 2 million viewers. We’ve also placed a steady stream of thought leadership, from op-eds in The Hill and Los Angeles Times to two New York Times letters to the editor within three months.

By cultivating relationships with key journalists, PKPR has positioned Pacific Forest Trust as a go-to expert on forest and wildfire policy, with regular coverage and commentary in outlets like Bloomberg, USA Today, and Politico.

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