Skip to main content

Clients in the News

Mozilla in the LA Times

By Helena Dea Bala, 5 July 2024 — Internet, Mission Driven, Online Culture, Tech
Amazon turned 30 on July 5.

In an op-ed in The Los Angeles Times, Jen Caltrider, director of the *Privacy Not Included project for Mozilla, discusses why she is not celebrating Amazon’s 30th birthday. In the piece, she says “Privacy and free will are inextricably intertwined: Both rest on being left to decide who we are, what we want and when we want it without anyone watching or interfering. Privacy is good for our mental health and good for society. Neither corporations nor governments — which have a way of acquiring the data the companies collect — should have access to unlimited knowledge about who we are and what we do all the time.”

PKPR Client: Mozilla

Mozilla is a nonprofit that believes the Internet must always remain a global public resource, open and accessible to all.

PKPR developed and executed a national media strategy to launch Mozilla Foundation’s Privacy Not Included, an initiative that evaluates the privacy and security of apps, gadgets, phones, and laptops.

To kick off the campaign, PKPR organized a high-impact press event in New York City timed to the holiday shopping season. The event showcased Mozilla’s research on popular gifts’ privacy flaws, offered hands-on product demos, and facilitated interviews with Mozilla experts.

The campaign secured major media coverage in outlets like CNN, CNBC, and NPR, making Privacy Not Included one of Mozilla’s flagship programs and accounting for over 60% of the Foundation’s annual media coverage. PKPR has continued to drive attention to Mozilla’s work, including coverage of recent investigations into reproductive health and mental health apps.

Learn more about Mozilla →

More News about Mozilla