QC New York wants to give New Yorkers even more ways to relax this summer. The City’s playground just announced an expansion which will introduce more relaxation rooms, a salt room, a waterfall, and Casa QC — a brand new dining option — to Governors Island. Due to open this July, the expansion is the Spa’s way of doubling down on the Italian ethos of dolce far niente – the sweetness of doing nothing.
QC New York, the first American outpost of the famed QC Spa of Wonders, is located on Governors Island and opened in 2022. With eleven locations across Europe, QC Spa of Wonders is celebrated for its blend of Italian luxury and curated wellness experiences.
To sustain momentum beyond QC New York’s initial launch, PKPR developed and executed a strategic campaign to drive media interest and social engagement during the slower fall and winter seasons.
We secured top accolades, including National Geographic’s Best Wellness Experience 2024 and New York Magazine’s Best Day Spa. By positioning QC New York’s leadership as industry thought leaders, we landed interviews in Travel Weekly, Commercial Observer, Forbes, and Reader’s Digest. A winter programming launch event generated more than 18 million social impressions, while creative influencer campaigns—like “Where Broadway Goes to Spa” and “Where New York Fashion Week Goes to Spa”—amplified QC’s cultural relevance and broadened its reach.
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