WIRED got an exclusive preview of the Doughbed, a new product from Sourhouse, ahead of its September launch. WIRED praised the Doughbed’s consistent temperature and ability to allow baker’s to keep to a schedule.
Sourhouse in WIRED
PKPR Client: Sourhouse
PKPR client Sourhouse envisions a world where people gather daily to share homemade sourdough bread and other fermented foods.
PKPR launched Sourhouse with a strategic campaign around its debut Kickstarter, securing early buzz in Apartment Therapy’s The Kitchn, The Spoon, and Mental Floss.
We executed a comprehensive media strategy that placed Sourhouse products in top-tier reviews with outlets like The New York Times, Good Housekeeping, Serious Eats, Design Milk, and Wired. Our targeted gift guide outreach delivered placements in Bon Appétit, Saveur, Domino, and Country Living. We also built media momentum around key trade events like the Inspired Home Shows in Chicago and New York, cultivating relationships with major outlets including Tasting Table, the Today Show, and Bloomberg.
