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Clients in the News

Sourhouse in Good Housekeeping & NewsNation

By Patrick Kowalczyk, 25 February 2026

Big week for Sourhouse! Three Good Housekeeping baking gift guides and a NewsNation feature teasing the new Goldie color coming later this year. Check out the features: 45 Best Gifts for Anyone Obsessed With Baking Bread, 35 Best Gifts for Bakers That’ll Help Them Whip Up Tasty Treats, and The Best Tools for Baking Sourdough, According to Our Testing. From Goldie to Bread Blankets, their unique products cover every stage of the sourdough process and continue to stand out in the baking space.

PKPR Client: Sourhouse

PKPR client Sourhouse envisions a world where people gather daily to share homemade sourdough bread and other fermented foods.

PKPR launched Sourhouse with a strategic campaign around its debut Kickstarter, securing early buzz in Apartment Therapy’s The Kitchn, The Spoon, and Mental Floss.

We executed a comprehensive media strategy that placed Sourhouse products in top-tier reviews with outlets like The New York Times, Good Housekeeping, Serious Eats, Design Milk, and Wired. Our targeted gift guide outreach delivered placements in Bon Appétit, Saveur, Domino, and Country Living. We also built media momentum around key trade events like the Inspired Home Shows in Chicago and New York, cultivating relationships with major outlets including Tasting Table, the Today Show, and Bloomberg.

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