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Moleskine exhibit at One World Observatory

An exhibition showcasing Moleskine notebooks that have been transformed into stunning works of art by 75 creative thinkers opened at One World Observatory at One World Trade Center in New York this week. Artworks by William Kentridge, Paula Scher, MC Yan, Sigur Rós, Francis Kéré, Joana Vasconcelos, Cristina Lei Rodriguez, and more than 20 New York creatives contributed to the exhibition.

Coverage included WCBSTime Out New YorkartnetVoice of AmericaWallpaperArchinectAirmailANSA, and Artsy.  Influencers covering the exhibition included NYC CharleneJulia Martinez, and Average Socialite.

PKPR Client: Moleskine

PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.

To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.

PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.

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