PKPR developed the first holiday gift guide PR campaign for Keepsake, an app that allows users to easily custom-frame digital photos. We secured positive reviews driving sales in outlets such as Business Insider and Real Simple.
To amplify visibility, we organized a press event for holiday gift guide editors, resulting in coverage including four BuzzFeed articles, NBC News, and This Old House. Our gifting campaign also generated organic social media posts from top editors at Brit + Co, PopSugar, US Weekly, and This Old House, further expanding Keepsake’s reach during the critical holiday season.
