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Clients in the News

Lifebeat in Buzzfeed, Mashable

Sandra “Pepa” Denton and Howard Stern producer Gary Dell’Abate helped unveil The Arches of Hope at a fundraiser benefiting Lifebeat: Music Fights HIV/AIDS and MTV Staying Alive Foundation last Thursday night.

Transforming the lobby of The OUT NYC, The Arches of Hope is an interactive art installation that reflects on the impact of HIV/AIDS over the past three decades, while inspiring audiences to help create an HIV-free generation. Until January 24th, the public can tweet with the hashtag #ArchesofHope to have their messages beamed to two VIACOM jumbo screens in Times Square and to a digital tickertape embedded in the installation.

Coverage of the event included BuzzfeedMashableHuffington PostThe AdvocateVillage Voiceam New YorkArch DailyPoz, and Next Magazine.

PKPR Client: Lifebeat: Music Fights HIV/AIDS

Lifebeat is a national nonprofit that uses the power of music and the music industry to help educate young people about HIV/AIDS prevention. Every year, Lifebeat reaches thousands of concert-goers across the country with safer sex education, free condoms, HIV/AIDS prevention information, counseling, and testing. In 2012, Lifebeat conducted HIV/AIDS outreach at concerts and festivals headlined by Madonna, Coldplay, Juanes, Wiz Khalifa & Mac Miller, and Rita Ora.

Learn more about Lifebeat: Music Fights HIV/AIDS →