Internet Week Coverage Spreads Like a Viral Video

By Jenny Chang

May. 21, 2012

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Celebrating its 5th year, Internet Week New York 2012 resulted in more coverage in a wider variety of outlets than ever before, solidifying its role as a leader in the New York City tech boom.

For the week-long festival, PKPR secured over 250 articles and credentialed nearly 300 journalists to cover this year’s festival, representing a 60% increase in both metrics over 2011.

In-depth coverage of the festival, which consisted of over 200 events, exhibits, panels, and parties across the city, included New York Daily News, Adweek,, AFP, and New York Observer’s BetaBeat.

Additionally, PKPR secured 30 broadcast segments including New York 1 News, New York Daily News video, NBC New York Nightly News, and Voice of America.


Permalink | Posted on May 21, 2012 at 2:08 PM by Jenny Chang
Client: Internet Week New York

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