Malala, Couric join Moleskine for #HandwritingDay

By Patrick Kowalczyk

Jan. 28, 2014

For the second year in a row, PKPR spearheaded a social media campaign for Moleskine for National Handwriting Day on January 23rd.

To take this year’s initiative to a new level, PKPR invited leaders like Malala Yousafzai, Katie Couric, and airBnB co-founder Joe Gebbia to handwrite a social media message and share it with their millions of followers. Outlets like USA Today, Nylon, Politico, Real Simple, GirlsLife, Mediabistro, Social Moms, and Good News Network helped spread the campaign even wider.

Overalll, more than 350 handwritten messages were submitted by people around the world, more than doubling the amount of entries received in 2013.  View the gallery of all submitted messages here.

Permalink | Posted on Jan 28, 2014 at 12:40 PM by Patrick Kowalczyk
Client: Moleskine

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