Studs Terkel Radio Archive Surpasses Kickstarter Goal

By Patrick Kowalczyk

Feb. 26, 2016

Thanks in part to a comprehensive PR strategy implement by PKPR, the Studs Terkel Radio Archive raised $87,000 from over 700 backers in a wildly successful Kickstarter campaign, surpassing its goal of $75,000.

PKPR’s strategy included offering historic Terkel interviews with guests like Gloria Steinem and Rosa Parks as exclusives to a wide range of outlets. Coverage include Time, Rolling Stone, Quartz, Slate, The Daily Dot, Brain Pickings, OUT, ColorlinesChicagoist, HistoryBuff, and Adweek’s Fishbowl DC.

Permalink | Posted on Feb 26, 2016 at 9:44 PM by Patrick Kowalczyk
Client: Studs Terkel Radio Archive

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